Apple's First Dutch Retail Store to Open in Amsterdam on February 18?

We've been following the development of Apple's first Dutch retail store for some time now, as issues over historic preservation have slowed the timetable for construction at the landmark Hirsch building in Amsterdam. But things now appear to be coming together as iPhoneclub.nl [Google translation] and One More Thing [Google translation] offer a number of details on plans for the store, which seems to be headed for a February 18 opening.


According to reports, much of the store staff is currently in training at the Amsterdam Hilton, while Geniuses have been trained at a number of UK stores. A third-party company responsible for the maintenance services on the store once it is opened is reportedly set to begin work in mid-February, with One More Thing specifically claiming that the opening will take place on February 18.


Among the interesting developments in recent days was a windstorm over the weekend that pulled away some of the coverings from the exterior of the store to reveal the spiral glass staircase that customers will see front and center upon entering the two-level store.


Floor plans obtained by One More Thing show product displays and a massive 20-seat Genius Bar on the first level of the store, with additional product displays, third-party accessories, training and set-up, and a Briefing Room filling out the second floor. The store is topped with a pyramid-shaped glass roof over a portion of the sales floor, with the second floor left open as a void to allow the light to filter down to the first floor and increase the store's openness. Offices for Apple's operations in the region will be located on upper floors of the building.

Top Rated Comments

(View all)
Avatar
114 months ago

Wait, isn't Amsterdam in The Netherlands? Dutch is for Denmark, which is, well, a different country at all.

Yes Amsterdam is in Holland, Netherlands. Dutch is for The Netherlands, Danish is for Denmark... did you not have geography in school?
Score: 3 Votes (Like | Disagree)
Avatar
114 months ago
Escher staircase!

They should have made it an Escher staircase.

http://en.wikipedia.org/wiki/Ascending_and_Descending
Score: 2 Votes (Like | Disagree)
Avatar
114 months ago

Hehe :) (Dutch for Finally!).

Next one in Brabant, oke? :).


Agreed

Gezellig!! :D


Yes it is.


Why "they" down voted you is beyond My comprehension.:confused:
Must have been comments from the Northies.:p

Brabant would be a good place for the next one, s'Hertogenbosch would be perfect.
If all the People from Brabant could get a share of the sales of Essent all of them could afford a new iPad.:cool:
But instead of that the government decided to Tax the province more, talk about unfair:(
Brabant is the Motor of the Netherlands, whether you like it in the north(Holland provinces) or not.
Became time though, although not the biggest market people have been buying Apple's stuff for ages there.

On the other side, who cares, don't live there anymore.
Score: 0 Votes (Like | Disagree)
Avatar
114 months ago
I'm going to go in there and smoke a damned dooby! Then those darn geniuses can chase me out.
Score: 0 Votes (Like | Disagree)
Avatar
114 months ago
It's about time.

Not good news for iCentre and MacHouse which are both only 5 minutes away. They currently have a total lack of differentiation over the Apple store, are much smaller in terms of floor space and therefore have less products to offer. They will need to do something in order to survive, but this will be difficult if they can't compete on the product level. Service-wise they are also screwed with the amount of geniuses and seminars the Apple Store will offer, and you can bet that the Apple Store will get new products with limited supply before APR's do.
Score: 0 Votes (Like | Disagree)
Avatar
114 months ago

Next one in Brabant, oke? :).


Gezellig!! :D
Score: 0 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...