iPad 3 to Pave Way for 1080p iTunes Content and a New Apple TV?

Apple is expected to reveal the new iPad at a media event in the first week of March. The new iPad is widely believed to carry a ultra-high resolution 2048x1536 display that exceeds the resolution of 1080p content. Apple, however, presently only offers a maximum of 720p HD content on their iTunes Store. 720p also happens to be the maximum resolution that the current generation Apple TV supports.

product product

We've already seen evidence that Apple has been working on a next generation Apple TV. Back in October, references to an unreleased "AppleTV3,1" model were found in the latest versions of iOS 5. Meanwhile, Apple has reportedly asked movie studios to start submitting 1080p content to the iTunes Store late last year.

A Retina Display iPad would represent an opportunity for Apple to launch a 1080p iTunes Store. It would also make sense for it to correspond to an Apple TV update. 9to5Mac now notes that stock of the current generation Apple TV is running low amongst retailers such as BestBuy, Target and Amazon. The timing suggests that the Apple TV could be getting a refresh around the same timeframe as the iPad.

The Apple TV is a product that we haven't tracked in our Buyer's Guide. The reason is that the Apple TV is unique in that it is more of a living room appliance whose primary purpose is to play iTunes content on your television. As a result, as long as the Apple TV can play all current iTunes content, there's been no compelling reason for Apple to offer a major hardware upgrade. In October, we wrote:

So, we can't be certain when Apple might be launching a new Apple TV, but believe it would be tied to other offerings, either 1080p HD iTunes content or another television initiative altogether.

If Apple does see the iPad 3 as an a opportunity to launch the rumored 1080p iTunes Store, then it seems likely the Apple TV will follow.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

jaw04005 Avatar
159 months ago
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Unfortunately, I think Apple sees the iTunes Store competing against Blu-ray and video on demand (PPV), not Netflix or the like.

One thing I hope they launch with the new iPad is iCloud for Movies. Surely it's coming.
Score: 18 Votes (Like | Disagree)
profets Avatar
159 months ago
1080p ≠ good, actually. Blu Ray is 1080p, but it is compressed enough that the quality is still not so good. I found my DVD player with a 1080p upscaler higher quality than Blu Ray with the exception of the colors not being as good.

My mom's 1080p AVCHD camcorder is lower quality than my HDV tape camera in 720p or 1080i.

Did I read that right? A DVD player that upscales to 1080p looks better than a high bitrate 1080p bluray itself?

I dunno, I honestly would have thought a video at 1920x1080 up to 50 mbps would look better than a video at 720x480 up to 10mbps.
Score: 17 Votes (Like | Disagree)
emaja Avatar
159 months ago
1080p ≠ good, actually. Blu Ray is 1080p, but it is compressed enough that the quality is still not so good. I found my DVD player with a 1080p upscaler higher quality than Blu Ray with the exception of the colors not being as good,.

Then you have the world's crappiest BD player. There is NO WAY that SD looks better than 1080P if all things are set up the correct way.
Score: 17 Votes (Like | Disagree)
neiltc13 Avatar
159 months ago
Apple will be left behind if it does not start offering unlimited streaming movies for a flat monthly subscription. It's already getting killed by Amazon, Netflix, LoveFilm, Hulu, BBC iPlayer, 4OD etc
Score: 16 Votes (Like | Disagree)
blueroom Avatar
159 months ago
I just want it to support Apps. 720p video doesn't bother me.
Score: 11 Votes (Like | Disagree)
damir00 Avatar
159 months ago
I found my DVD player with a 1080p upscaler higher quality than Blu Ray with the exception of the colors not being as good.

Then there is something seriously messed up with your system, because they aren't even close.
Score: 9 Votes (Like | Disagree)

Popular Stories

Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...