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AT&T to Throttle Unlimited Data Plan Customers Starting in October

AT&T announced today that they will be throttling high end users with unlimited data plans.
Starting October 1, smartphone customers with unlimited data plans may experience reduced speeds once their usage in a billing cycle reaches the level that puts them among the top 5 percent of heaviest data users. These customers can still use unlimited data and their speeds will be restored with the start of the next billing cycle. Before you are affected, we will provide multiple notices, including a grace period.
Early AT&T iPhone customers were offered an unlimited data plan for their devices. Even after AT&T stopped offering an unlimited plan, they allowed existing customers to retain their unlimited plan through device upgrades.

This change will affect any of those users who still have an unlimited plan and are considered to be in the "top 5 percent of heaviest data users". For those users, download speeds will be reduced until the next billing month. By definition, this should affect 5% of users each month.

AT&T claims that users can still "send or receive thousands of emails, surf thousands of Web pages and watch hours of streaming video every month and not be in the top 5 percent of data users."

Top Rated Comments

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39 months ago
AT&T saw iClouds in the distance and ran for cover!
Rating: 40 Votes
39 months ago
Just download less :/ use free open wifi more. I am sorry but some people must really abuse their downloads to go over some caps.
Rating: 35 Votes
39 months ago
Rating: 30 Votes
39 months ago
I am one of the grandfathered in people and my biggest problem with this is.

How much puts me in that top 5%? Don't just start sending me texts when I get close to it, tell me what qualifies for that top 5%. It seems asinine that I have a unlimited plan and they can just slow down my speed at their whim.

I'm going to start keeping a record for when my service isn't usable and then I'll just deduct that out of my bill at the end of the month and we'll see how that goes over...:rolleyes:
Rating: 24 Votes
39 months ago
I fully support this.

They are not targeting the high volume user. They are targeting the abuser who tethers his entire home internet connection to his phone.
Rating: 24 Votes
39 months ago
That is just horrible
Rating: 22 Votes
39 months ago
What concerns me is what if the 5% limit is less than 2GB? might I be paying $5 more per month and getting throttled before someone with the 2GB plan?

I thought 98% of their users used less then 2GB per month? That would mean the top 5% would include people who used less than 2GB.

The top 5% part is what stinks. They should come out and say this is 4GB or 5GB or whatever.
Rating: 22 Votes
39 months ago

That is just horrible


No it isn't. The tiered plan was put in place to help combat the few that take advantage of a good thing. This is the way of life that a few take advantage of something and ruin the experience for the whole. Directly targeting the problem is the best solution. This isn't going to effect 95% of their customers and will only target the few that take advantage of their service.
Rating: 13 Votes
39 months ago
This is obviously aimed at those who jailbreak and use apps like MyWi vice paying for internet access at their homes. Jailbreaking is not a crime but AT&T sure as hell doesn't have to like it.
Rating: 13 Votes
39 months ago

Just download less :/ use free open wifi more. I am sorry but some people must really abuse their downloads to go over some caps.


Open WiFi is a thing of the past.
Rating: 13 Votes

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