New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Prototype of Original Apple TV ('iTV') Hits eBay


An eBay listing for a prototype of the original Apple TV has appeared on the auction site, giving interested users nearly a month to snap up the collectible item with a "Buy It Now" price of $350.


Photos accompanying the listing show an Apple Development Team inventory barcode on the side along with a sticker marking the unit as a "DVT" prototype and listing the manufacturers of a number of components used inside the device. The device also has a plain Apple logo on its top as had been used when the device was initially previewed as the "iTV". Apple added a "tv" next to the logo for the shipping version of the product, which was renamed "Apple TV".


The photos also show the device booted up and displaying the stock photo screensaver, although it is not connected to the Internet and the item's description indicates that it has not been fully tested for functionality. Interestingly, despite the hardware bearing a resemblance to the pre-2007 iTV, the device does appear to have received software updates since that time, as it is running the more modern user interface introduced as Apple TV 3.0 in late 2009.

Prototypes of Apple hardware do appear from time to time on eBay, with some notable examples including third-generation iPod touches, a Mac Pro, and an early MacBook Air. Many of these listings have been quickly pulled, presumably at the request of Apple once they come to its attention.

Related roundup: Apple TV

Top Rated Comments

(View all)

47 months ago
Can I jailbreak this thing (the ATV, not Pogue) and SSH XBMC onto it?
Rating: 7 Votes
47 months ago
Slow news day?
Rating: 5 Votes
47 months ago

This product will not be called the iTV. That brand name has already been taken by a major UK TV channel company identically named, iTV.


This article is about something that was a prototype and not is a prototype. History shows us that it was indeed named :apple:TV rather than iTV.
Rating: 5 Votes
47 months ago
Someone was dumpster diving in Cuppertino.
Rating: 4 Votes
47 months ago

I don't get why people pay more for a less powerful device with no warranty...:confused:


Ever heard of collecting? It's a hobby (http://en.wikipedia.org/wiki/Hobby) that many people enjoy.
Rating: 4 Votes
47 months ago
Never seen such a bunch of whiners. Nobody gives a damn about how newsworthy it is, you're all perfectly capable of scrolling right on past it and finding something else.

The DVT (Design Verification Test) models are particularly interesting even if they are just prototypes in the design phase. This one is fairly tame in comparison to some of the others i've seen and others that have come up on the internet in the past though. If the original firmware and prototype software could be reinstalled however, then it would be impressive.
Rating: 4 Votes
47 months ago
I wish apple would still send updates the original :apple:tv. :mad:
Rating: 3 Votes
47 months ago
This is going to get removed. If someone outside of Apple has this then it's stolen.
Rating: 2 Votes
47 months ago

This product will not be called the iTV. That brand name has already been taken by a major UK TV channel company identically named, iTV.


Wow, someone clearly didn't read the article did they?
Rating: 2 Votes
47 months ago

I don't get why people pay more for a less powerful device with no warranty...:confused:


yeah, why do people buy old unusable stamps? :confused:
Rating: 1 Votes

[ Read All Comments ]