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Final Cut Pro X Demo: 'Nowhere Near' Final Version, More on Final Cut Studio Apps Coming


While unofficial video of yesterday's Final Cut Pro X sneak peek has already surfaced, prominent trainer and consultant Larry Jordan has also posted an excellent overview, entitled "The Sound of 1,700 Jaws Dropping", describing the overhaul for Apple's professional-level video editing package.

The new Final Cut Pro is a bold move - a totally redesigned interface, 64-bit memory addressing, multi-processor support, tight integration of metadata in the project file with metadata stored in the clip not just in the project, heavy use of automation to simplify tedious tasks, and a rethinking of the entire concept of what it means to edit.

I can't think of any other company that could so totally redefine what a non-linear video editor is than Apple. Since the release of Final Cut Pro 1, each version of FCP has contained incremental improvements. This is a complete restatement at every possible level.

As Phil Schiller, senior VP for world-wide marketing for Apple told me after the presentation, "This is a total rethinking of how we tell stories visually."

Apple has yet to update its website with any information on the new Final Cut Pro, and may not do so for some time yet given that the event was an early demo of the software and not an official launch, but many of the features detailed in the demo have already been noted in our coverage of the event.

Jordan reports, however, that the Final Cut Pro X build used in the demo was in fact an old one that had been used in February for a small invitation-only preview on Apple's campus and that many more improvements have been made since that time.

While the slide show was identical to the February meeting, the demo was not. Randy Ubillos, who did the demo, added more features and additional explanations on effects (see the screen shot above). However, I was told later that the build that was demoed was the same build that was shown in February - and that the application has moved significantly forward since that time.

In other words, what we saw tonight was nowhere near the final form of the application.

And just as we noted Apple's comments to The Loop last night suggesting that Apple will share more information on the other components of Final Cut Studio in due time, Jordan reports that despite drawing heavily on many of those components for Final Cut Pro X itself, Apple indeed says that there is more to come.

After the presentation, I spoke with Richard Townhill, Director of Pro Video Product Marketing for Apple (who served as the host for Apple's presentation) who told me that "the purpose of today is to focus exclusively on Final Cut Pro, highlight some of the new features, and give people a chance to see and comment on the new interface. We will have much more to say about both Final Cut and our other applications in the future."

Final Cut has been rewritten from the ground up and borrows a lot from other siblings in the suite. The audio cleanup and processing borrows heavily from Soundtrack Pro, primary and secondary color correction tools are taken from Color (see the screen shot below), and some of the motion effects techniques are taken from Motion.

However, this does not mean these other applications are dead - simply that Apple is not talking about them... yet.

Final Cut Pro X is set to launch in June and will be priced at $299.

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11 months ago

If it's shipping in June, even June 30, how can it not be near final form? I mean when a developer tells me s/w is "nowhere near final form" I'm thinking early beta at best. But 2.5 months from release (assume June 30) shouldn't it be in the bug testing phases and everything else locked up?


Seeing as how it is referencing the version that was showed which was shown in February I can see how that build would be nowhere near the final form. It is a build that is at least two months old and probably a more stable/incomplete build so that it wouldn't crash constantly during the demo. I can completely see how a lot of features would be missing from the demo version.
Rating: 1 Positives / 0 Negatives
11 months ago
I am so incredibly excited about this.
Rating: 0 Positives / 0 Negatives
11 months ago
so what do the experts say to that? Does it mean a step up, down or a side-step on the professional–consumer scale?
Rating: 0 Positives / 0 Negatives
11 months ago
Maybe Steve will introduce the full version? "Boom" here's the new Final Cut Studio.

so what do the experts say to that? Does it mean a step up, down or a side-step on the professional–consumer scale?


Final Cut Pro is already professional. New version is even better.
Rating: 0 Positives / 0 Negatives
11 months ago
Would this run on a maxed 13" air ok?
Rating: 0 Positives / 0 Negatives
11 months ago
"However, this does not mean these other applications are dead - simply that Apple is not talking about them... yet."

So maybe this explains the low price point. $299 for Final Cut Pro X and $999 for the full suite? I hope not. All looks amazing though!
Rating: 0 Positives / 0 Negatives
11 months ago
Roll on June...
Rating: 0 Positives / 0 Negatives
11 months ago

Would this run on a maxed 13" air ok?


I have no real answer, but the general rule with these kinds of programs is that they pretty much run fine on any hardware by themselves. The question becomes "What level of media can they handle before they become unbearably slow?"

So not only do we not have specs, we STILL won't know the answer to your question until people start playing with it. I really thinnk the answer will be 'yes, up to a point.' But what that point is is something you'll have to wait and learn from other users. I suspect it will work, but to what extent I don't know.

(That said, the Air is never going to be anyone's dream machine for this kind of work. It's built for portability, not speed.)
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11 months ago

would this run on a maxed 13" air ok?


no
Rating: 0 Positives / 0 Negatives
11 months ago

Maybe Steve will introduce the full version? "Boom" here's the new Final Cut Studio.


In the App Store, right.

*lol*
Rating: 0 Positives / 0 Negatives

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