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Final Cut Updates in March or April? Xserve Controversy and Jobs on Blu-ray


French site Hardmac has been keeping its ear to the ground when it comes to Apple's Final Cut video processing suites, noting today that it has heard that revised versions of the company's Final Cut offerings are likely to debut in March or early April. The report reiterates previous claims that the company may not be able to deliver all of the improvements hoped for by professional-level users, although the updates are still reported to be "substantial".

AS we reported earlier, all version of Final Cut should be unveiled in March or early April. It should be a substantial update when compared to the previous version, but not sure it could bring all new features expected by all Pro users.

According to today's report, Apple has separate versions of Final Cut running as betas for Mac OS X Snow Leopard and Lion, with some features claimed to be Lion-only due to changes to QuickTime in the forthcoming operating system update. Mac OS X Lion is not scheduled to launch, however, until "summer" 2011.

Last year, following concerns over rumors that Apple will be focusing the next version of Final Cut more on mainstream users than professional-level users, both Steve Jobs and Apple sought to reassure customers that the next version will be "awesome" and satisfy professional users.

Hardmac also weighs in on a couple of other topics in today's report: Xserve and Blu-ray. According to the report's sources, there continues to be substantial turmoil over the imminent discontinuation of Apple's rackmountable server line due to poor sales. A number of high-profile users, including Apple director and former Genentech chairman Art Levinson, have reportedly complained about the discontinuation, and while Hardmac indicates that "this storm is maybe not over", it is unclear if Apple is contemplating some alternative to canceling the Xserve line.

With regards to Blu-ray, sources indicate that Jobs still considers the technology to be a "bag of hurt", with DRM restrictions and licensing issues that make the format unattractive. According to the report, Jobs noted during a recent internal meeting that he is "ashamed" that Apple's name is associated with the Blu-ray format through its position as a member of the Blu-ray Disc Association's board of directors, a role it has held since 2005.

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18 months ago
every time i want to get rid of my PS3 and run the numbers in my head i always change my mind when i realize that I'll have to turn my computer on just to watch a movie. and it makes me laugh at the pitiful file sizes of iTunes HD movies
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18 months ago
Great news! FC needs an update to keep pace with the Adobe products for sure
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18 months ago
I really want to have an opinion on this but the details are so thin that it's really difficult to do so.

Also, I'm keenly aware that some "professionals" complain when anything consumerish touches their programs. See Aperture 3 and the fringe whining about how they added 'Faces' to it. Guess what, you don't have to use 'Faces' in Aperture if you don't want to. Get over yourself.

So when I hear that Final Cut "might not be as professional" I always wonder if it's that kind of complaining. The attitude of "well they added 20 pro features, but the 2 new consumer features really bug me."

But who knows? We'll have to wait and see.
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18 months ago
I dont expect bluray to ever come to mac so this is really not a surprise. If people didn't want Xserve to be discontinued they should have purchased more of them I guess
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18 months ago
Jobs just needs to get over it and include Blu-Ray.
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18 months ago
Hopefully we don't get Final Cut Prosumer come the Spring.

Furthermore..."ashamed" to be associated with Blu-Ray? Jobs is committing a sin by going against it. The medium, I think, is great. No doubt, it's tricky to produce but worth the effort. Am I wrong?
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18 months ago
It's simple. People WANT HD content. iTunes does not have the most attractive pricing for such content when you do the comparison of a downloadable file versus an actual disc-in-hand.

If Apple is not going to lower the prices of the downloadable HD content to sub-$10 then allow Blu-Ray playback and burning natively.

It's also funny that Jobs has issues with DRM on BDR... Have you tried to play a movie you bought on iTunes on a different device at all? Or even try to burn it to a DVD????
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18 months ago

Hopefully we don't get Final Cut Prosumer come the Spring.


Final Cut Express?

NAB is in April... should be out the week before.
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18 months ago

you don't have to use 'Faces' in Aperture if you don't want to. Get over yourself.


Precisely.

Ex. FCP 7 brought the Share feature. It's there, it's convenient (for others), I don't use it. But you better believe I use the latest time segmenting feature and ProsRes LT in my day-to-day.
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18 months ago
I still don't understand why putting a Blu-Ray drive in Macs is such a problem for Jobs. No one's asking him to sell the movies in iTunes - just provide a simple drive.
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