Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Refocusing Final Cut Pro? Jobs says "Next Release Will Be Awesome"
Apple is said to be revamping their Final Cut Pro product to appeal to a more mainstream audience rather than high end professionals. After layoffs in 2007, Apple has reportedly reorganized the Final Cut Pro team under the lead of Randy Ubillos, the developer who completely redesigned iMovie in 2008. The new iMovie was drastic departure from the original iMovie codebase.
According to a report from AppleInsider, the goal of the new Final Cut Pro is to make it "more appealing and useful to the needs of prosumers".
Currently, Final Cut Pro is targeted at advanced professionals with a scaled down, less expensive Final Cut Express version sold to users who don't need all of its high end features. Because Apple now primarily sells the Express version, the company wants to rethink Final Cut Studio and scale its overall development to better fit the majority of its customers.Steve Jobs was recently questioned about the fate of Final Cut Pro. MacSoda sent an email to Jobs asking about layoffs and the future of the application. Jobs replied:
We certainly do [care about Pro apps]. Folks who left were in support, not engineering. Next release will be awesome.