Last week, we presented our belief that the new iOS-based Apple TV was designed to eventually accept third-party apps from its own App Store. Steve Jobs even suggested that Apple was poised to launch an Apple TV App Store when the time was right.
The launch of Apple TV-specific apps would make some sense as Apple continues to find itself competing against Google. Google's recently-announced Google TV offers developers an opportunity to deploy their own applications to that device. We don't expect the Apple TV App Store to allow customers to run existing iOS apps on the device, but instead to open the door to Apple TV-specific apps.
Adding a bit to the evidence is a LinkedIn profile showing a recent Apple intern describing their summer position as an "Apple TV Apps Engineer". While this could represent work on the built-in Apple-supplied functionality, the internal view that the Apple TV is simply a collection of apps seems to be in line with future third-party expansion.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
