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Phil Schiller Claims No More New Apple Products This Year

Gizmodo reports that it in its media briefing prior to last week's introduction of new hardware, Apple senior vice president Phil Schiller noted that the company has completed its holiday hardware lineup and will not be introducing any more new products before then.

This time we got official word in the last one-on-one media briefing from Apple, in which they told Brian about the new iMac 27, the new Unibody MacBook, and new Magic Mouse. We were talking casually about about it, and he mentioned something that Phil Schiller told him: There are not going to be any new Apple products this year. Yes, that's what my favorite Apple VP said.

After the initial report, Apple contacted Gizmodo to clarify that Schiller's exact comment was "The holiday lineup is set."

Apple made a similar comment in early November last year, squashing rumors of hardware revisions circulating at that time.

No specific near-frame hardware rumors have been circulating at this time, although the recent discovery of unreleased MacBook Pro models listed in a configuration file in the latest Mac OS X 10.6.2 build has sparked some minor speculation of a possible refresh. Mysterious comments from Apple executives at the company's earnings conference call last week regarding unusual air freight costs in the current quarter had also generated some discussion about possible major product introductions beyond the revised iMac, MacBook, and Mac mini models released the following day.

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30 months ago
Aw...now im sad.:(
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30 months ago
Would quiet updates to things like hard drive sizes be considered new products though? I can't believe Apple is going to leave the 13 inch Macbook Pro with a smaller hard drive than the cheaper Macbook.
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30 months ago
Shouldn't surprise anyone. As history has told us: MacBook Pros will be updated Jan/Feb of 2010. Mac Pro will be updated around then as well, maybe March.
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30 months ago
Does this really squash rumors? I think the idea that they called back saying that Phil meant to say "The holiday lineup is set" kind of brings some speculation. What exactly does that mean? Could their holiday line be "consumer" models such as the iMac, Macbook, iPod/iPhone line?

With the recent rumor of Aperture X out before the end of the year, would pro-level products not be part of a holiday line? If so, would that not rule out the possibility of Macbook Pro revisions as starting to be rumored a few days ago?

I personally think so and just view this statement to bring comfort to customers who are worried of buying an obsolete product.
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30 months ago
Yeah, kind of late in the year for new stuff that would ship in time for the holidays. Hopefully first quarter '10 will have lots of new hardware, especially Mac Pros, ACDs and MPBs.
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30 months ago
This doesn't seem like good news. I mean as it is now the MacBook Pro line is already a little bit behind in the processors. At least for computers that have the "Pro" monicker in them.

But obviously this doesn't seem to have effected Apples sales numbers.
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30 months ago
Sweet. Quad Core MacBook Pros on January 5th, then.
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30 months ago
There be some software updates...

the smart thing to do would be to turn all that talent into OSX, IPhone Updates..ect
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30 months ago

Shouldn't surprise anyone. As history has told us: MacBook Pros will be updated Jan/Feb of 2010. Mac Pro will be updated around then as well, maybe March.



didn't the unibody ones come out Nov or Dec of last year?
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30 months ago

I can't believe Apple is going to leave the 13 inch Macbook Pro with a smaller hard drive than the cheaper Macbook.


Poor little MacBook Pro, left out in the cold because of 90GB... oh wait, hang on, so what? That's ONE thing the basic config MacBook has over MacBook Pro. The MacBook Pro's still got SD card, fw800, illuminated keyboard and a slimmer, lighter design. Plus better processor and RAM options.

Plus (at least in the EU's case) the MacBook's price went up, making the price between the two pretty marginal. I know which one I'd go for.
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