Apple Shifting Tactics on Suppressing Product Leaks?
Nick Ciarelli describes a recent shift in Apple's strategy to not suppress product leaks in an article at The Daily Beast.
Ciarelli speculates that this change reflects that the fact that Apple rumors are now regularly published by mainstream sites which may not as easily cave to Apple's demands. Apple's previous legal attempts have also legitimized the Apple rumor community and have failed to produce the identities of the leakers.
Ciarelli, himself, is intimately familiar with the topic as he was the owner and editor of ThinkSecret.com, an Apple rumor site that was sued by Apple for the identity of his sources. Apple and ThinkSecret settled in December 2007 in which Ciarelli agreed to shut down the site, but did not reveal any of his sources.
But lately, there are signs that Applelong the most secretive company in the tech worldhas thrown in the towel on fighting leaks. This year, advance details about a number of Apple products spilled onto the web, including photos of the iPhone 3G and the latest lineup of iPod nanos.
Recent product photo leaks including the 4th Generation iPod Nano and iPhone 3G have been left unchallenged by Apple's legal team, whereas, historically, Apple would have issued cease and desist letters to websites hosting such images.Ciarelli speculates that this change reflects that the fact that Apple rumors are now regularly published by mainstream sites which may not as easily cave to Apple's demands. Apple's previous legal attempts have also legitimized the Apple rumor community and have failed to produce the identities of the leakers.
Ciarelli, himself, is intimately familiar with the topic as he was the owner and editor of ThinkSecret.com, an Apple rumor site that was sued by Apple for the identity of his sources. Apple and ThinkSecret settled in December 2007 in which Ciarelli agreed to shut down the site, but did not reveal any of his sources.
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44 months ago
i've gotta assume the rumor sites and picture leaks only add to the hype of new product releases, so wouldn't apple be in favor of keeping the rumors sites around?! every photo that gets leaked, fake or not, makes some sort of publication - online or otherwise. free advertising is priceless.
44 months ago
Apple has learned to love all the free marketing we're drumming up for them.
I still think Steve's a little bothered though. He obviously likes as much "wow!" as possible for his keynotes.
I still think Steve's a little bothered though. He obviously likes as much "wow!" as possible for his keynotes.
44 months ago
If so, where's the info on the Macbooks?
My own opinion is that the case manufacturers for the iPods revealed too much last press release (Let's Rock), and Apple is keeping things under wraps more than ever. Steve did say they would be way more careful. I'm speculating that's why we haven't heard much as of late.
My own opinion is that the case manufacturers for the iPods revealed too much last press release (Let's Rock), and Apple is keeping things under wraps more than ever. Steve did say they would be way more careful. I'm speculating that's why we haven't heard much as of late.
44 months ago
i've gotta assume the rumor sites and picture leaks only add to the hype of new product releases, so wouldn't apple be in favor of keeping the rumors sites around?! every photo that gets leaked, fake or not, makes some sort of publication - online or otherwise. free advertising is priceless.
But this also stops people from buying the current products. Getting rid of the old inventory is why they never announce products ahead of time. They make more money of people buy up the products, ignorant of when updated ones are released, then even more people become interested when there is something new and some even sell their old products to get the new product.
44 months ago
probably better for Apple. If a site receives a letter from Apple legal, it can be seen as a confirmation of the story's accuracy. if Apple doesn't respond to any, it leaves people wondering what's real and what's fake
44 months ago
OK, so where are the new Macbook pics?
And if there's no more cease and desist orders, how will we tell the genuine leaks from the fakes?
And if there's no more cease and desist orders, how will we tell the genuine leaks from the fakes?
44 months ago
And if there's no more cease and desist orders, how will we tell the genuine leaks from the fakes?
probably their reason for doing it... Apple may also be tired of responding to "Steve Job is dead" stories?
44 months ago
yeah , give us something on the macbooks. maybe a case leak or something!!!! please please. i got my $$ money ready either way, i just want to know what its gonna look like.
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