iTunes App Store Screenshots, Pricing, and Revenues - MacRumors
Skip to Content

iTunes App Store Screenshots, Pricing, and Revenues

Apple has not yet officially released the final version 2.0 Firmware for original iPhone owners, but the App Store does appear to have gone live, and now appears as a link in the iTunes Store. Based on some early experiences with the App Store, we've consolidated these notes and observations.

Application screenshots can be taken by everyone running Firmware 2.0. By simply holding down the home button and the on/off button simultaneously, you will see a "flash" of white appear on the screen, and a screenshot will have been saved to your Photo roll. Simply syncing your photos to iPhoto will transfer them to your computer. Some forum members have taken advantage of this feature to create a screenshot thread in our App Store forum where they are collecting screenshots from various applications. Additional screenshots are also available at Ars Technica, OrchardSpy, Engadget and AppleInsider.

144242 pricesm
Graph from PinchMedia

The pricing of iTunes Applications will likely remain in flux as the market establishes itself. ReadWriteWeb points us to the above graph by PinchMedia which breaks down how iTunes Apps are being priced at this time. There are clear spikes at Free, $4.99 and $9.99, but there are a number of apps that fall under the $4.99 price.

What's most interesting, however, is Phill Ryu's observation that every iTunes App publishes their download stats on their info page as seen on the iPhone. For example, AOL's free AIM client has already logged over 12,000 downloads:

145538 popular

Now, when we look at a highly publicized application, such as Super Monkey Ball, we see it has attracted 3927 customers at $9.99/download. This means they've netted $27,462 so far today after Apple's 30% cut. Hard to draw too many conclusions, especially since the App Store only officially launched this moment, and the official 2.0 Firmware has not been released. Meanwhile, less publicized apps have only seen downloads in the double digits so far.

Update: Sales numbers increased abruptly for Super Monkey Ball immediately after publishing, so we've adjusted the numbers.

Related Forum: iPhone

Popular Stories

iphone 17 pro dark blue 1

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Apple Apps Grid

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...