Super Bowl


'Super Bowl' Articles

AT&T, Verizon, and T-Mobile Tout Boosted Cellular Capacity Across Twin Cities in Anticipation of Super Bowl LII

In November, AT&T shared its plans to launch its "5G Evolution" network -- which isn't true 5G -- in select areas of Minneapolis as part of its overall plan to boost cellular coverage in the city during Super Bowl LII. This week, three of the major United States cellular carriers -- AT&T, Verizon, and T-Mobile -- each outlined their own plans to ensure that customers retain quality coverage in the Twin Cities on the weekend of February 4. U.S. Bank Stadium via Darb02 / Wikimedia Commons AT&T said its users can expect "a better mobile experience" in the city, with technology it's been working on for over a year that combines both permanent and temporary upgrades to the carrier's cellular connectivity. The company's $40 million investment in its Minneapolis wireless network boost includes coverage within the U.S. Bank Stadium (where the game will take place), as well as outside the stadium in hotels, airports, and other venues that will see increased traffic in a few weeks. AT&T's upgrades:Upgraded in-stadium Distributed Antenna System (DAS) offering "nearly 220% more LTE capacity." More than 800 hidden antennas in the stadium to help manage wireless traffic. DAS installed at 16 total locations in Minneapolis. 10 Cell on Wheels (COWs, or temporary towers) deployed to further support reliability of AT&T's network. 5G Evolution with 256 QAM, 4x4 MIMO, and 3-way carrier aggregation in select areas on supported smartphones. Verizon predicted a "blizzard" of data usage for the Super Bowl this year, and said it's been working for two years on preparing the

Ad-Less Apple Maintains Presence at Super Bowl 50

Apple was conspicuously absent from commercial slots aired during the television broadcast of yesterday's Super Bowl 50, but that didn't stop some of its products from popping up in ads for other companies' wares (via AppleInsider). In TV spots aired during the National Football League's biggest game, a shout-out for Apple Music featured at the end of T-Mobile's ad, which promoted the network carrier's unlimited streaming feature. Meanwhile, hawk-eyed viewers may have seen an Apple Watch make a brief cameo appearance in a Hyundai commercial showcasing the car company's smartphone-compatible automotive system Blue Link, which enables remote voice-activation of several in-car controls. Elsewhere, a Super Bowl-themed ad for Apple's Beats headphones appeared on Twitter and YouTube, featuring Carolina Panthers quarterback Cam Newton wearing a pair of Powerbeats Wireless 2 in-ear headphones while training. Apple, along with Intel, Yahoo, and Google, gave $2 million in cash and other services to offset taxpayer costs of hosting Super Bowl 50, which took place at Levi's Stadium in Santa Clara, California. In exchange for the donations, each company received a private Super Bowl suite and publicity around the game. TV commercials aired during the game however can cost up to $5 million alone. Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C— Tim Cook (@tim_cook) February 8, 2016 Apple helped establish the annual hype surrounding Super Bowl TV commercials, with its "1984" television ad for the Macintosh being among the most