Super Bowl

The National Football League today announced a new partnership with Apple Music for the Super Bowl Halftime Show. The multi-year partnership will see ‌Apple Music‌ replacing Pepsi as the primary sponsor for the show, with ‌Apple Music‌ offering "exclusive details and sneak peeks" leading up to the shows. "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic...

In November, AT&T shared its plans to launch its "5G Evolution" network -- which isn't true 5G -- in select areas of Minneapolis as part of its overall plan to boost cellular coverage in the city during Super Bowl LII. This week, three of the major United States cellular carriers -- AT&T, Verizon, and T-Mobile -- each outlined their own plans to ensure that customers retain quality coverage in...

Apple was conspicuously absent from commercial slots aired during the television broadcast of yesterday's Super Bowl 50, but that didn't stop some of its products from popping up in ads for other companies' wares (via AppleInsider). In TV spots aired during the National Football League's biggest game, a shout-out for Apple Music featured at the end of T-Mobile's ad, which promoted the network...