2026 Apple Music Super Bowl LX Halftime Show: Watch the Trailer Now
In September, Apple and the NFL announced that Puerto Rican rapper and singer Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on Sunday, February 8. The performance will take place at Levi's Stadium, in Santa Clara, California.

Super Bowl LX will air on NBC and stream on Peacock and NFL+, with live coverage set to start at 6:30 p.m. Eastern Time. Bad Bunny's performance will likely begin around 8 p.m. to 8:30 p.m. Eastern Time, depending on how the game progresses.
Apple Music today shared the official trailer for the Super Bowl LX Halftime Show:
Bad Bunny is one of the biggest Latin music artists of all time, with many chart-topping hits. He was named
Apple Music's Artist of the Year for 2022.
Apple Music has sponsored the Super Bowl Halftime Show since 2022, with previous performers including Rihanna, Kendrick Lamar, and others.
Popular Stories
Apple sent emails to its music industry partners about the upcoming launch of a Made With AI label that Apple will apply to AI-generated content (via The Hollywood Reporter).
Content tagged as being "materially generated using AI" will have a label visible to all Apple Music users.
In March, Apple announced Transparency Tags, a system that lets music creators disclose when AI has been...
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...