Designed by Apple in California


'Designed by Apple in California' Articles

Apple's 'Designed by Apple in California' Book Expands to Additional Countries

Apple's hardbound photo book, "Designed by Apple in California," is now available for purchase in five additional countries around the world. As of this month, Apple's websites and retail stores in the following countries carry the book: Canada, Brazil, Singapore, New Zealand, and Ireland. Introduced in November, "Designed by Apple in California," showcases 20 years of Apple products, highlighting Macs, iPhones, iPods, iPads, and accessories released between 1998 and 2015. Subscribe to the MacRumors YouTube channel for more videos. The book is text-free, featuring 450 large, high-quality images of Apple products, highlighting the company's design process. Apple says it took eight years to design the book, which features specially milled custom-dyed paper with "gilded matte silver edges" and low-ghost ink. Because "Designed by Apple in California" is positioned as an art book, it costs $200 for the small version and $300 for the large version in the United States. Prices are higher in other countries like Brazil due to import taxes and other fees. Update: Apple has released the book in even more countries, including Italy, Netherlands, Sweden, Spain, and Norway.

Here's Apple's New Coffee Table Book With Actual Products

512 Pixels blogger Stephen Hackett has created a unique video showcasing Apple's new "Designed by Apple in California" coffee table book alongside actual Apple products, ranging from the PowerMac G5 to iPod socks. The video helps bring the book to life by providing a nostalgic look back on the past two decades of Apple products, starting with the original iMac in 1998 through to the Apple Pencil in 2015. Hackett said most of what it is in the book is a part of his personal collection of Apple products. MacRumors provided a hands-on look inside Apple's new book last week. "Designed by Apple in California" chronicles 20 years of Apple design with 450 photos of its products and the processes used to make them. The high-quality photos were taken by photographer Andrew Zuckerman. Apple says it took eight years to design the linen-bound hardcover book, dedicated to late Apple co-founder Steve Jobs. It features specially milled, custom-dyed paper with "gilded matte silver edges," and low-ghost ink. It is available now in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299. The book is also available at select Apple retail stores, including Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo, among others. In the U.S., it is available in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco, and Palo Alto, and at Apple's campus store at its Cupertino

Here's a Look Inside Apple's New $200 Photo Book

Apple this week unveiled its latest product, a hardbound photo book that showcases 20 years of Apple products, highlighting every Mac, iPhone, iPod, and iPad released between 1998 and 2015. Because it's positioned as an art piece, Apple's "Designed by Apple in California" book costs a jaw dropping $200 to $300 depending on size, so we thought we'd take a look inside to see just what you're getting for that price tag. Subscribe to the MacRumors YouTube channel for more videos. Aside from a dedication page dedicating the book to former Apple CEO Steve Jobs, a foreword by Apple design chief Jony Ive, and an insert with product descriptions, the book is text-free, filled with large, high-quality images of Apple products. There are 450 images in total, with multiple photographs of each item to highlight its design process. It starts with the 1998 iMac, one of the first products Ive designed at Apple, and ends with the 2015 Apple Pencil. According to Apple, it took eight years to design the linen-bound hardcover book, which features specially milled, custom-dyed paper with "gilded matte silver edges," and low-ghost ink. As can be seen in the video, the book is of the highest quality with gorgeous photographs, but its price limits its appeal to the general public. "Designed by Apple in California" can only be purchased from the online Apple Store and at select Apple retail locations around the world. It's priced at $199 for a 10.2x12.8 inch version, and $299 for a 13x16.3 inch

Apple's Photo Book of Apple Products Now Available for Up to $300

Apple's new "Designed by Apple in California" photo book, chronicling 20 years of Apple design with 450 photos of its products and the processes used to make them, is now available for purchase on Apple's website in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299. The 300-page hardback book, reflecting the time period between the original iMac and Apple Pencil, is estimated to ship in 1 business day in the United States. It is also available in the United Kingdom for £169/£249, with estimated delivery by Friday, and in Australia, France, Germany, Hong Kong, Japan, South Korea, and Taiwan. The book is dedicated in the memory of late Apple co-founder Steve Jobs. The photos were taken by photographer Andrew Zuckerman. A visual history spanning iMac to Apple Pencil, complete with descriptions of innovative materials and techniques, it captures every detail with honesty and intention. Printed on specially milled German paper with gilded matte silver edges, using eight color separations and low-ghost inks, this hardcover volume took more than eight years to create and has been crafted with as much care and attention as the products featured within. It is both a testament and a tribute to the meticulous design, engineering, and manufacturing methods that are singularly Apple.The book is also now available at select Apple retail stores, such as Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo. In the U.S., this includes various locations in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco,

Apple Announces $200+ Photo Book Called 'Designed by Apple in California' [Update: Now Available]

Apple today announced the release of a new hardbound photo book, called "Designed by Apple in California," that chronicles 20 years of Apple product designs through 450 photographs. The book ranges from the iMac in 1998 to the Apple Pencil in 2015, and "also documents the materials and techniques used by Apple’s design team over two decades of innovation." It is dedicated in the memory of former Apple CEO Steve Jobs. The photographs in the book were shot by Andrew Zuckerman and are said to showcase each product's design process as well as its final form. Apple chief design officer, Jony Ive, gives the foreword for the book, explaining that its purpose is not to illustrate the success of Apple's design team, but to "describe how we work, our values, our preoccupations, and our goals." Video and Jony Ive interview via Casa Brutus “The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Jony Ive, Apple’s chief design officer. “This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.” Apple developed the book over an eight-year period, paying close attention to its own design and look. Because of this, the linen-bound, hardcover book is printed on specially milled, custom-dyed paper with gilded matte silver edges, using eight color separations and