512 Pixels blogger Stephen Hackett has created a unique video showcasing Apple's new "Designed by Apple in California" coffee table book alongside actual Apple products, ranging from the PowerMac G5 to iPod socks.


The video helps bring the book to life by providing a nostalgic look back on the past two decades of Apple products, starting with the original iMac in 1998 through to the Apple Pencil in 2015. Hackett said most of what it is in the book is a part of his personal collection of Apple products.

MacRumors provided a hands-on look inside Apple's new book last week. "Designed by Apple in California" chronicles 20 years of Apple design with 450 photos of its products and the processes used to make them. The high-quality photos were taken by photographer Andrew Zuckerman.


Apple says it took eight years to design the linen-bound hardcover book, dedicated to late Apple co-founder Steve Jobs. It features specially milled, custom-dyed paper with "gilded matte silver edges," and low-ghost ink. It is available now in a smaller 10.2×12.8 inches size for $199 and a larger 13×16.3 inches size for $299.

The book is also available at select Apple retail stores, including Apple Regent Street in London, Apple Opera in Paris, and Apple Ginza in Tokyo, among others. In the U.S., it is available in New York City, Los Angeles, Chicago, Miami, Dallas, San Francisco, and Palo Alto, and at Apple's campus store at its Cupertino headquarters.

Top Rated Comments

StrangeNoises Avatar
83 months ago
Ah, that PowerMac G5 is just taunting us with an age when they actually made useful, repairable and upgradeable desktop computers.
Score: 22 Votes (Like | Disagree)
lbotez Avatar
83 months ago
Ha. It's a book! Please tell me Apple has something more interesting going on. Sorry not trying to be a hater, or "troll" as the kids would say. I'm a bit crabby today due to my 6S battery randomly dying.
I guess none of you watched Colbert the other night.... :D

Score: 21 Votes (Like | Disagree)
TheBuffather Avatar
83 months ago
Honestly, watching these videos and seeing all of these cool products is really nice. But, unfortunately, this book really seems more like a funeral program to me than anything. You see computers that were relatively easily upgradable; expandable. You see ports galore, color options left and right. You see a company that was exciting, fresh, new, going places.

Compared to today's stagnant iPhone designs (for 3+ iterations), the underpowered USB-C only MacBook "pro," the vanquished Mac Pro and Mac Mini, and the canceled Display and AirPort products, it's hard to see this book as something encouraging for the future. It's the past, and unfortunately I fear the past is not prologue for Apple. What we are seeing in today's Apple is merely an afterword, and this book is the appendix of all that Apple was.
Score: 11 Votes (Like | Disagree)
decimortis Avatar
83 months ago
I've heard if you carefully slice between the back cover, it reveals a hidden page with the PowerBook G5.
Score: 10 Votes (Like | Disagree)
Scottsoapbox Avatar
83 months ago
Releasing a $300 book about your own greatness seems like a good sign the decision makers at Apple are inside a serious echo chamber.
Score: 10 Votes (Like | Disagree)
NightwalkerUK Avatar
83 months ago
:D:D Took eight years, yes a whole EIGHT years to design. What the actual f@ck do they do at Apple throughout the day? There's little wonder the machines and phones are slipping design wise if a book takes eight years to put together!

I've only ever used Macs and have done since 92 but they're becoming so pretensious and losing sight of their own customers that I'm debating my future choices..

$300 for a book is just taking the biscuit!
Score: 10 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...