Apple's 'Designed by Apple in California' Book Expands to Additional Countries

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Apple's hardbound photo book, "Designed by Apple in California," is now available for purchase in five additional countries around the world. As of this month, Apple's websites and retail stores in the following countries carry the book: Canada, Brazil, Singapore, New Zealand, and Ireland.

Introduced in November, "Designed by Apple in California," showcases 20 years of Apple products, highlighting Macs, iPhones, iPods, iPads, and accessories released between 1998 and 2015.


The book is text-free, featuring 450 large, high-quality images of Apple products, highlighting the company's design process. Apple says it took eight years to design the book, which features specially milled custom-dyed paper with "gilded matte silver edges" and low-ghost ink.

Because "Designed by Apple in California" is positioned as an art book, it costs $200 for the small version and $300 for the large version in the United States. Prices are higher in other countries like Brazil due to import taxes and other fees.

Update: Apple has released the book in even more countries, including Italy, Netherlands, Sweden, Spain, and Norway.

Top Rated Comments

ghost187 Avatar
51 months ago
They should have left out some of the products to make this "book" thinner like the rest of Apple's books.
Score: 20 Votes (Like | Disagree)
MacFather Avatar
51 months ago
Deleted.
Score: 11 Votes (Like | Disagree)
musika Avatar
51 months ago
We're incredibly excited to get the incredible innovation in paper technology that only Apple can deliver into the hands of even more customers. The customer SAT on Designed by Apple in California has been incredible.

It's been an incredibly exciting new product category for us.

Incredible.
Score: 10 Votes (Like | Disagree)
BMcCoy Avatar
51 months ago
This book is surely an elaborate bet between Apple SVPs over whether they have the marketing schtick to sell a $300 book..
Score: 7 Votes (Like | Disagree)
Max Portakabin Avatar
51 months ago
Costs more in Brazil due to translation surcharges.
Score: 4 Votes (Like | Disagree)
Relentless Power Avatar
51 months ago

Amazing book! Glad to see it's being made available more widely.

I'm sure this book would be a fascinating read. But I can't just justify the price tag on this. I mean if you gave me a signed copy by Steve Jobs on this book, then absolutely I would purchase it. But I think I will look for used copy on eBay if it ever arrives.
Score: 3 Votes (Like | Disagree)

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