Apple is hosting an online streaming event for the public and press on Monday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 16 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "It's Glowtime." Here's how you can watch it and when, wherever you are in the world.

its glowtime event youtube
There are multiple ways to watch the September 9 event, with details listed below. We've also included a useful guide on when the event will take place in your particular time zone.

Apple Events Website

With the Apple Events website, you can watch the event live on a Mac, iPhone, ‌iPad‌, PC, or any other device with a web browser. The Apple Events website works in Safari, Chrome, Firefox, and other main browsers.

glowtime events page
Just navigate to www.apple.com/apple-events/ using a web browser at the appropriate time to watch. You can visit the site now to add an event reminder to your calendar.

YouTube

Apple also plans to stream the event live on YouTube, which is perhaps the easiest and most efficient way to watch because the YouTube live stream can be viewed on every platform where YouTube is available, which is pretty much all platforms, from smartphones and tablets to consoles and smart TVs.


Apple has posted a placeholder for the September 9 event on YouTube, and you can visit it now to set an event reminder.

Apple TV App

Apple used to have a dedicated Apple Events app on the Apple TV, but ahead of WWDC 2020, it was folded into the Apple TV app. On event day, there will be a prominent ‌Apple TV‌ app section dedicated to the live stream, which can be watched on any device where the ‌Apple TV‌ app is available.

appleevents1
This includes the ‌Apple TV‌, iPhones, iPads, and Macs, as well as select smart TVs, streaming devices, and gaming consoles. If you have an ‌Apple TV‌, the ‌Apple TV‌ app is one of the best ways to watch the event live. Apple hasn't updated the ‌Apple TV‌ app with the new event as of yet, but it should be added soon.

  • Apple's 'It's Glowtime' Event: New Products to Expect Beyond the iPhone 16
  • When to Watch the Apple Event

    Apple's event will take place at 10:00 a.m. Pacific Time, like most Apple events. Event times in other time zones are listed below.

    • Honolulu, Hawaii — 7:00 a.m. HAST
    • Anchorage, Alaska — 9:00 a.m. AKDT
    • Cupertino, California — 10:00 a.m. PDT
    • Phoenix, Arizona — 10:00 a.m. MST
    • Vancouver, Canada — 10:00 a.m. PDT
    • Denver, Colorado — 11:00 a.m. MDT
    • Dallas, Texas — 12:00 noon CDT
    • New York, New York — 1:00 p.m. EDT
    • Toronto, Canada — 1:00 p.m. EDT
    • Halifax, Canada — 2:00 p.m. ADT
    • Rio de Janeiro, Brazil — 2:00 p.m. BRT
    • London, United Kingdom — 6:00 p.m. BST
    • Berlin, Germany — 7:00 p.m. CEST
    • Paris, France — 7:00 p.m. CEST
    • Cape Town, South Africa — 7:00 p.m. SAST
    • Helsinki, Finland — 8:00 p.m. EEST
    • Istanbul, Turkey — 8:00 p.m. TRT
    • Dubai, United Arab Emirates — 9:00 p.m. GST
    • Delhi, India — 10:30 p.m. IST
    • Jakarta, Indonesia — 12:00 a.m. WIB next day
    • Shanghai, China — 1:00 a.m. CST next day
    • Singapore — 1:00 a.m. SGT next day
    • Perth, Australia — 1:00 a.m. AWST next day
    • Hong Kong — 1:00 a.m. HKT next day
    • Seoul, South Korea — 2:00 a.m. KST next day
    • Tokyo, Japan — 2:00 a.m. JST next day
    • Adelaide, Australia — 2:30 a.m. ACST next day
    • Sydney, Australia — 3:00 a.m. AEST next day
    • Auckland, New Zealand — 5:00 a.m. NZST next day

    MacRumors Coverage

    If you're not able to watch or just want to follow along with us as we watch the event unfold, visit MacRumors.com for our liveblog or follow us on Twitter at MacRumorsLive for our live tweet coverage.

  • What Not to Expect at Apple Event on September 9: 'It's Glowtime'
  • Both the MacRumors site and our Twitter account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

    Top Rated Comments

    apparatchik Avatar
    16 months ago
    MR: We would really appreciate you include Mexico City (Central Mexico Time) when you do these summaries. It’s the largest city in North America (and a large Apple market) after all.
    Score: 6 Votes (Like | Disagree)
    MacBH928 Avatar
    16 months ago
    the best way to watch is the 10 min summary
    Score: 3 Votes (Like | Disagree)
    Ctrlos Avatar
    16 months ago

    Why is this Apple Event called Glowtime? Are they hinting about a new product that glows? Anyone else wondering about the title, or am I missing something?
    “Our new glow in the dark titanium frame not only lets you find your phone in the dark but also emits a low-level amount of radioactivity. Whilst well within FDA approved limits for adults this is however not safe for kids. We at Apple think it’s time you put down your phone on the bus and actually interacted with your kids.”
    Score: 3 Votes (Like | Disagree)
    profets Avatar
    16 months ago
    What about on Vision Pro? Was WWDC keynote available there to watch live at the time?
    Score: 2 Votes (Like | Disagree)
    PhantomStar Avatar
    16 months ago
    I remember Apple wanted to take out all the buttons on the phone as Jony Ive had wanted now that he’s gone they are adding back new buttons. Is the 3.5mm jack coming back to? Such innovation Apple
    Score: 1 Votes (Like | Disagree)
    Matcha Avatar
    16 months ago
    out of curiosity why is the Apple Tv App the best way to view the event?
    Score: 1 Votes (Like | Disagree)

    Popular Stories

    iOS 26

    Everything New in iOS 26.2 Beta 3

    Monday November 17, 2025 3:20 pm PST by
    Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
    applecare apple care banner

    Apple Brings New AppleCare+ Options to India

    Tuesday November 18, 2025 8:42 am PST by
    Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
    iPhone 17 Pro Cosmic Orange

    10 Reasons to Wait for Next Year's iPhone 18 Pro

    Wednesday November 19, 2025 4:00 am PST by
    Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
    Apple Shopping Event 2025

    Apple Announces 2025 Black Friday Event, Here's What You Can Get

    Thursday November 20, 2025 6:28 am PST by
    Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
    Apple Wallet ID Illinois

    iPhone Driver's License Feature Launching in Illinois

    Tuesday November 18, 2025 8:47 am PST by
    In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
    ipad mini 7 feature red and blue

    iPad Mini 8: Four Major New Features to Expect

    Wednesday November 19, 2025 7:50 am PST by
    Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
    iPhone 17 Pro and Air N1 Feature

    iPhone 17 vs. iPhone 16 Wi-Fi Speeds: New Study Reveals the Winner

    Tuesday November 18, 2025 10:53 am PST by
    A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip. The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
    macbook black friday

    The Best Early Black Friday Mac Deals

    Tuesday November 18, 2025 7:32 am PST by
    We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
    best early black friday deals

    Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

    Saturday November 15, 2025 1:45 pm PST by
    We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
    Magic Keyboard Touch ID Feature

    Apple Releases New Firmware for 140W USB-C Power Adapter, Magic Keyboard and Magic Trackpad

    Tuesday November 18, 2025 1:05 pm PST by
    Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad. There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...