Apple is hosting an online streaming event for the public and press on Monday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 16 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "It's Glowtime." Here's how you can watch it and when, wherever you are in the world.

its glowtime event youtube
There are multiple ways to watch the September 9 event, with details listed below. We've also included a useful guide on when the event will take place in your particular time zone.

Apple Events Website

With the Apple Events website, you can watch the event live on a Mac, iPhone, ‌iPad‌, PC, or any other device with a web browser. The Apple Events website works in Safari, Chrome, Firefox, and other main browsers.

glowtime events page
Just navigate to www.apple.com/apple-events/ using a web browser at the appropriate time to watch. You can visit the site now to add an event reminder to your calendar.

YouTube

Apple also plans to stream the event live on YouTube, which is perhaps the easiest and most efficient way to watch because the YouTube live stream can be viewed on every platform where YouTube is available, which is pretty much all platforms, from smartphones and tablets to consoles and smart TVs.


Apple has posted a placeholder for the September 9 event on YouTube, and you can visit it now to set an event reminder.

Apple TV App

Apple used to have a dedicated Apple Events app on the Apple TV, but ahead of WWDC 2020, it was folded into the Apple TV app. On event day, there will be a prominent ‌Apple TV‌ app section dedicated to the live stream, which can be watched on any device where the ‌Apple TV‌ app is available.

appleevents1
This includes the ‌Apple TV‌, iPhones, iPads, and Macs, as well as select smart TVs, streaming devices, and gaming consoles. If you have an ‌Apple TV‌, the ‌Apple TV‌ app is one of the best ways to watch the event live. Apple hasn't updated the ‌Apple TV‌ app with the new event as of yet, but it should be added soon.

  • Apple's 'It's Glowtime' Event: New Products to Expect Beyond the iPhone 16
  • When to Watch the Apple Event

    Apple's event will take place at 10:00 a.m. Pacific Time, like most Apple events. Event times in other time zones are listed below.

    • Honolulu, Hawaii — 7:00 a.m. HAST
    • Anchorage, Alaska — 9:00 a.m. AKDT
    • Cupertino, California — 10:00 a.m. PDT
    • Phoenix, Arizona — 10:00 a.m. MST
    • Vancouver, Canada — 10:00 a.m. PDT
    • Denver, Colorado — 11:00 a.m. MDT
    • Dallas, Texas — 12:00 noon CDT
    • New York, New York — 1:00 p.m. EDT
    • Toronto, Canada — 1:00 p.m. EDT
    • Halifax, Canada — 2:00 p.m. ADT
    • Rio de Janeiro, Brazil — 2:00 p.m. BRT
    • London, United Kingdom — 6:00 p.m. BST
    • Berlin, Germany — 7:00 p.m. CEST
    • Paris, France — 7:00 p.m. CEST
    • Cape Town, South Africa — 7:00 p.m. SAST
    • Helsinki, Finland — 8:00 p.m. EEST
    • Istanbul, Turkey — 8:00 p.m. TRT
    • Dubai, United Arab Emirates — 9:00 p.m. GST
    • Delhi, India — 10:30 p.m. IST
    • Jakarta, Indonesia — 12:00 a.m. WIB next day
    • Shanghai, China — 1:00 a.m. CST next day
    • Singapore — 1:00 a.m. SGT next day
    • Perth, Australia — 1:00 a.m. AWST next day
    • Hong Kong — 1:00 a.m. HKT next day
    • Seoul, South Korea — 2:00 a.m. KST next day
    • Tokyo, Japan — 2:00 a.m. JST next day
    • Adelaide, Australia — 2:30 a.m. ACST next day
    • Sydney, Australia — 3:00 a.m. AEST next day
    • Auckland, New Zealand — 5:00 a.m. NZST next day

    MacRumors Coverage

    If you're not able to watch or just want to follow along with us as we watch the event unfold, visit MacRumors.com for our liveblog or follow us on Twitter at MacRumorsLive for our live tweet coverage.

  • What Not to Expect at Apple Event on September 9: 'It's Glowtime'
  • Both the MacRumors site and our Twitter account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

    Top Rated Comments

    apparatchik Avatar
    13 months ago
    MR: We would really appreciate you include Mexico City (Central Mexico Time) when you do these summaries. It’s the largest city in North America (and a large Apple market) after all.
    Score: 6 Votes (Like | Disagree)
    MacBH928 Avatar
    13 months ago
    the best way to watch is the 10 min summary
    Score: 3 Votes (Like | Disagree)
    Ctrlos Avatar
    13 months ago

    Why is this Apple Event called Glowtime? Are they hinting about a new product that glows? Anyone else wondering about the title, or am I missing something?
    “Our new glow in the dark titanium frame not only lets you find your phone in the dark but also emits a low-level amount of radioactivity. Whilst well within FDA approved limits for adults this is however not safe for kids. We at Apple think it’s time you put down your phone on the bus and actually interacted with your kids.”
    Score: 3 Votes (Like | Disagree)
    profets Avatar
    13 months ago
    What about on Vision Pro? Was WWDC keynote available there to watch live at the time?
    Score: 2 Votes (Like | Disagree)
    PhantomStar Avatar
    13 months ago
    I remember Apple wanted to take out all the buttons on the phone as Jony Ive had wanted now that he’s gone they are adding back new buttons. Is the 3.5mm jack coming back to? Such innovation Apple
    Score: 1 Votes (Like | Disagree)
    Matcha Avatar
    13 months ago
    out of curiosity why is the Apple Tv App the best way to view the event?
    Score: 1 Votes (Like | Disagree)

    Popular Stories

    iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

    New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

    Wednesday September 3, 2025 5:33 am PDT by
    Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
    iPhone 17 Pro in Hand Feature Lowgo

    iPhone 17 Pro's Biggest Design Mystery is Finally Solved

    Friday September 5, 2025 9:33 am PDT by
    Apple is set to unveil the iPhone 17 series in just four days from now, and the biggest design mystery surrounding the Pro models has finally been solved. In a report outlining his expectations for Apple's event next week, Bloomberg's Mark Gurman said the iPhone 17 Pro models will have "a new cutout area on the bottom two-thirds of the phone that doubles as the wireless charging area."...
    Apple Watch Ultra 2 Complications

    Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

    Thursday September 4, 2025 7:38 am PDT by
    We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
    iPhone 16 Battery Life Feature

    iOS 26's New Battery Life Mode is Limited to These iPhone Models

    Wednesday September 3, 2025 1:19 pm PDT by
    iOS 26 introduces an Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode. Apple says Adaptive Power Mode can make "performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness, allowing some activities to "take longer," and automatically turning on Low Power Mode when the iPhone's remaining battery life...
    apple event september 2025 interactive logo

    Everything Apple Plans to Debut Next Week, According to Bloomberg

    Friday September 5, 2025 4:57 am PDT by
    Four days out from Apple's "Awe dropping" fall event on Tuesday, September 9, Bloomberg's Mark Gurman has summarized his expectations for what the company will reveal next week. Aside from a couple of new details and the inclusion of some more recent leaks from other sources, much of the following is a recap of Gurman's reports over the last several months: iPhone 17 Large...
    iPhone 17 Pro Iridescent Feature 2

    iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

    Tuesday September 2, 2025 1:50 pm PDT by
    Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...