Apple is hosting an online streaming event for the public and press on Monday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 16 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "It's Glowtime." Here's how you can watch it and when, wherever you are in the world.

its glowtime event youtube
There are multiple ways to watch the September 9 event, with details listed below. We've also included a useful guide on when the event will take place in your particular time zone.

Apple Events Website

With the Apple Events website, you can watch the event live on a Mac, iPhone, ‌iPad‌, PC, or any other device with a web browser. The Apple Events website works in Safari, Chrome, Firefox, and other main browsers.

glowtime events page
Just navigate to www.apple.com/apple-events/ using a web browser at the appropriate time to watch. You can visit the site now to add an event reminder to your calendar.

YouTube

Apple also plans to stream the event live on YouTube, which is perhaps the easiest and most efficient way to watch because the YouTube live stream can be viewed on every platform where YouTube is available, which is pretty much all platforms, from smartphones and tablets to consoles and smart TVs.


Apple has posted a placeholder for the September 9 event on YouTube, and you can visit it now to set an event reminder.

Apple TV App

Apple used to have a dedicated Apple Events app on the Apple TV, but ahead of WWDC 2020, it was folded into the Apple TV app. On event day, there will be a prominent ‌Apple TV‌ app section dedicated to the live stream, which can be watched on any device where the ‌Apple TV‌ app is available.

appleevents1
This includes the ‌Apple TV‌, iPhones, iPads, and Macs, as well as select smart TVs, streaming devices, and gaming consoles. If you have an ‌Apple TV‌, the ‌Apple TV‌ app is one of the best ways to watch the event live. Apple hasn't updated the ‌Apple TV‌ app with the new event as of yet, but it should be added soon.

  • Apple's 'It's Glowtime' Event: New Products to Expect Beyond the iPhone 16
  • When to Watch the Apple Event

    Apple's event will take place at 10:00 a.m. Pacific Time, like most Apple events. Event times in other time zones are listed below.

    • Honolulu, Hawaii — 7:00 a.m. HAST
    • Anchorage, Alaska — 9:00 a.m. AKDT
    • Cupertino, California — 10:00 a.m. PDT
    • Phoenix, Arizona — 10:00 a.m. MST
    • Vancouver, Canada — 10:00 a.m. PDT
    • Denver, Colorado — 11:00 a.m. MDT
    • Dallas, Texas — 12:00 noon CDT
    • New York, New York — 1:00 p.m. EDT
    • Toronto, Canada — 1:00 p.m. EDT
    • Halifax, Canada — 2:00 p.m. ADT
    • Rio de Janeiro, Brazil — 2:00 p.m. BRT
    • London, United Kingdom — 6:00 p.m. BST
    • Berlin, Germany — 7:00 p.m. CEST
    • Paris, France — 7:00 p.m. CEST
    • Cape Town, South Africa — 7:00 p.m. SAST
    • Helsinki, Finland — 8:00 p.m. EEST
    • Istanbul, Turkey — 8:00 p.m. TRT
    • Dubai, United Arab Emirates — 9:00 p.m. GST
    • Delhi, India — 10:30 p.m. IST
    • Jakarta, Indonesia — 12:00 a.m. WIB next day
    • Shanghai, China — 1:00 a.m. CST next day
    • Singapore — 1:00 a.m. SGT next day
    • Perth, Australia — 1:00 a.m. AWST next day
    • Hong Kong — 1:00 a.m. HKT next day
    • Seoul, South Korea — 2:00 a.m. KST next day
    • Tokyo, Japan — 2:00 a.m. JST next day
    • Adelaide, Australia — 2:30 a.m. ACST next day
    • Sydney, Australia — 3:00 a.m. AEST next day
    • Auckland, New Zealand — 5:00 a.m. NZST next day

    MacRumors Coverage

    If you're not able to watch or just want to follow along with us as we watch the event unfold, visit MacRumors.com for our liveblog or follow us on Twitter at MacRumorsLive for our live tweet coverage.

  • What Not to Expect at Apple Event on September 9: 'It's Glowtime'
  • Both the MacRumors site and our Twitter account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

    Top Rated Comments

    apparatchik Avatar
    16 months ago
    MR: We would really appreciate you include Mexico City (Central Mexico Time) when you do these summaries. It’s the largest city in North America (and a large Apple market) after all.
    Score: 6 Votes (Like | Disagree)
    MacBH928 Avatar
    16 months ago
    the best way to watch is the 10 min summary
    Score: 3 Votes (Like | Disagree)
    Ctrlos Avatar
    16 months ago

    Why is this Apple Event called Glowtime? Are they hinting about a new product that glows? Anyone else wondering about the title, or am I missing something?
    “Our new glow in the dark titanium frame not only lets you find your phone in the dark but also emits a low-level amount of radioactivity. Whilst well within FDA approved limits for adults this is however not safe for kids. We at Apple think it’s time you put down your phone on the bus and actually interacted with your kids.”
    Score: 3 Votes (Like | Disagree)
    profets Avatar
    16 months ago
    What about on Vision Pro? Was WWDC keynote available there to watch live at the time?
    Score: 2 Votes (Like | Disagree)
    PhantomStar Avatar
    16 months ago
    I remember Apple wanted to take out all the buttons on the phone as Jony Ive had wanted now that he’s gone they are adding back new buttons. Is the 3.5mm jack coming back to? Such innovation Apple
    Score: 1 Votes (Like | Disagree)
    Matcha Avatar
    16 months ago
    out of curiosity why is the Apple Tv App the best way to view the event?
    Score: 1 Votes (Like | Disagree)

    Popular Stories

    hikawa phone grip stand apple%402x

    Apple Launches Second Limited-Edition iPhone Accessory in a Month

    Friday November 21, 2025 3:53 am PST by
    Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
    iOS 26

    iOS 26.2 Adds These New Features to Your iPhone

    Thursday November 20, 2025 10:50 am PST by
    iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
    Apple Shopping Event 2025

    Apple Announces 2025 Black Friday Event, Here's What You Can Get

    Thursday November 20, 2025 6:28 am PST by
    Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
    iOS 26 on Three iPhones

    iOS 27 Will Reportedly Have Two Key Upgrades

    Sunday November 23, 2025 8:48 am PST by
    iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
    maxresdefault

    The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

    Friday November 21, 2025 9:10 am PST by
    On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
    General Black Friday Deals 25 Red

    Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

    Friday November 21, 2025 8:48 am PST by
    We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
    Apple Foldable Thumb

    Foldable iPhone to Debut These Two Breakthrough Features

    Wednesday November 19, 2025 7:26 am PST by
    Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
    streaming black friday 2025

    Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

    Monday November 24, 2025 8:03 am PST by
    We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
    ipad black friday 2025

    The Best Early Black Friday iPad Deals

    Thursday November 20, 2025 10:20 am PST by
    Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...