Apple is hosting an online streaming event for the public and press on Monday, September 9, 2024 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 16 lineup alongside new Apple Watch models, and potentially other products during the event, dubbed "It's Glowtime." Here's how you can watch it and when, wherever you are in the world.

its glowtime event youtube
There are multiple ways to watch the September 9 event, with details listed below. We've also included a useful guide on when the event will take place in your particular time zone.

Apple Events Website

With the Apple Events website, you can watch the event live on a Mac, iPhone, ‌iPad‌, PC, or any other device with a web browser. The Apple Events website works in Safari, Chrome, Firefox, and other main browsers.

glowtime events page
Just navigate to www.apple.com/apple-events/ using a web browser at the appropriate time to watch. You can visit the site now to add an event reminder to your calendar.

YouTube

Apple also plans to stream the event live on YouTube, which is perhaps the easiest and most efficient way to watch because the YouTube live stream can be viewed on every platform where YouTube is available, which is pretty much all platforms, from smartphones and tablets to consoles and smart TVs.


Apple has posted a placeholder for the September 9 event on YouTube, and you can visit it now to set an event reminder.

Apple TV App

Apple used to have a dedicated Apple Events app on the Apple TV, but ahead of WWDC 2020, it was folded into the Apple TV app. On event day, there will be a prominent ‌Apple TV‌ app section dedicated to the live stream, which can be watched on any device where the ‌Apple TV‌ app is available.

appleevents1
This includes the ‌Apple TV‌, iPhones, iPads, and Macs, as well as select smart TVs, streaming devices, and gaming consoles. If you have an ‌Apple TV‌, the ‌Apple TV‌ app is one of the best ways to watch the event live. Apple hasn't updated the ‌Apple TV‌ app with the new event as of yet, but it should be added soon.

  • Apple's 'It's Glowtime' Event: New Products to Expect Beyond the iPhone 16
  • When to Watch the Apple Event

    Apple's event will take place at 10:00 a.m. Pacific Time, like most Apple events. Event times in other time zones are listed below.

    • Honolulu, Hawaii — 7:00 a.m. HAST
    • Anchorage, Alaska — 9:00 a.m. AKDT
    • Cupertino, California — 10:00 a.m. PDT
    • Phoenix, Arizona — 10:00 a.m. MST
    • Vancouver, Canada — 10:00 a.m. PDT
    • Denver, Colorado — 11:00 a.m. MDT
    • Dallas, Texas — 12:00 noon CDT
    • New York, New York — 1:00 p.m. EDT
    • Toronto, Canada — 1:00 p.m. EDT
    • Halifax, Canada — 2:00 p.m. ADT
    • Rio de Janeiro, Brazil — 2:00 p.m. BRT
    • London, United Kingdom — 6:00 p.m. BST
    • Berlin, Germany — 7:00 p.m. CEST
    • Paris, France — 7:00 p.m. CEST
    • Cape Town, South Africa — 7:00 p.m. SAST
    • Helsinki, Finland — 8:00 p.m. EEST
    • Istanbul, Turkey — 8:00 p.m. TRT
    • Dubai, United Arab Emirates — 9:00 p.m. GST
    • Delhi, India — 10:30 p.m. IST
    • Jakarta, Indonesia — 12:00 a.m. WIB next day
    • Shanghai, China — 1:00 a.m. CST next day
    • Singapore — 1:00 a.m. SGT next day
    • Perth, Australia — 1:00 a.m. AWST next day
    • Hong Kong — 1:00 a.m. HKT next day
    • Seoul, South Korea — 2:00 a.m. KST next day
    • Tokyo, Japan — 2:00 a.m. JST next day
    • Adelaide, Australia — 2:30 a.m. ACST next day
    • Sydney, Australia — 3:00 a.m. AEST next day
    • Auckland, New Zealand — 5:00 a.m. NZST next day

    MacRumors Coverage

    If you're not able to watch or just want to follow along with us as we watch the event unfold, visit MacRumors.com for our liveblog or follow us on Twitter at MacRumorsLive for our live tweet coverage.

  • What Not to Expect at Apple Event on September 9: 'It's Glowtime'
  • Both the MacRumors site and our Twitter account are excellent ways to discuss the new announcements with other Apple enthusiasts as Apple unveils its new products. Later in the day and throughout the week, we'll also have much more in-depth coverage of all of Apple's announcements, so make sure to stay tuned.

    Top Rated Comments

    apparatchik Avatar
    16 months ago
    MR: We would really appreciate you include Mexico City (Central Mexico Time) when you do these summaries. It’s the largest city in North America (and a large Apple market) after all.
    Score: 6 Votes (Like | Disagree)
    MacBH928 Avatar
    16 months ago
    the best way to watch is the 10 min summary
    Score: 3 Votes (Like | Disagree)
    Ctrlos Avatar
    16 months ago

    Why is this Apple Event called Glowtime? Are they hinting about a new product that glows? Anyone else wondering about the title, or am I missing something?
    “Our new glow in the dark titanium frame not only lets you find your phone in the dark but also emits a low-level amount of radioactivity. Whilst well within FDA approved limits for adults this is however not safe for kids. We at Apple think it’s time you put down your phone on the bus and actually interacted with your kids.”
    Score: 3 Votes (Like | Disagree)
    profets Avatar
    16 months ago
    What about on Vision Pro? Was WWDC keynote available there to watch live at the time?
    Score: 2 Votes (Like | Disagree)
    PhantomStar Avatar
    16 months ago
    I remember Apple wanted to take out all the buttons on the phone as Jony Ive had wanted now that he’s gone they are adding back new buttons. Is the 3.5mm jack coming back to? Such innovation Apple
    Score: 1 Votes (Like | Disagree)
    Matcha Avatar
    16 months ago
    out of curiosity why is the Apple Tv App the best way to view the event?
    Score: 1 Votes (Like | Disagree)

    Popular Stories

    apple store down feature

    Here's Why the Apple Store is Going Down

    Thursday November 27, 2025 1:01 pm PST by
    Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
    iPhone Pocket Short

    iPhone Pocket is Now Completely Sold Out Worldwide

    Tuesday November 25, 2025 7:16 am PST by
    Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
    Apple Foldable Thumb

    Foldable iPhone to Debut These Three Breakthrough Features

    Tuesday November 25, 2025 7:09 am PST by
    Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
    streaming black friday 2025

    Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

    Monday November 24, 2025 8:03 am PST by
    We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
    streaming black friday 2025

    Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

    Thursday November 27, 2025 1:14 pm PST by
    We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
    New Intel Logo

    Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

    Friday November 28, 2025 7:33 am PST by
    While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
    General Apps Messages Redux

    Singapore Orders Changes to iMessage by December

    Tuesday November 25, 2025 6:39 am PST by
    Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
    iphone air camera

    iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

    Thursday November 27, 2025 3:14 am PST by
    Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...