With the release of tvOS 13, Apple brought new features like Apple Arcade to Apple TV as well as a number of changes to the set-top box's interface. One of those changes includes autoplaying trailers on the Home screen.

tv app
The new content previews on the Home screen make interacting with your ‌Apple TV‌ a little different. For example, in previous tvOS versions, using the Siri Remote to highlight Apple's TV app would make your Up Next queue appear in the Top Shelf of the Home screen. Now, it plays video trailers advertising content available on the iTunes Store.

This is similar to what you'd expect to see on Netflix, which routinely auto-plays trailers in the hope that it will help you discover content more easily. Not everyone wants to see the same behavior on their ‌Apple TV‌ though, and the good news is that you can turn it off with an option buried in the device's settings.

  1. Launch the Settings app on your ‌Apple TV‌.
  2. Select General -> Accessibility -> Motion.
  3. Toggle off the switch for Auto-Play Video Previews.

Apple TV
You can also move the TV app from the top row of the your ‌Apple TV‌'s Home screen and the videos should stop autoplaying. To do so, hover the selector over the TV app, then click and hold down on the Remote's touch surface for a couple of seconds.

The app icon will start jiggling, at which point you can swipe to place it where you want. Simply click the touch surface again once you have moved the TV app from the top row to another location.

Related Roundup: Apple TV
Tag: tvOS 13
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

macduke Avatar
81 months ago
This never should have been a default setting.
Score: 15 Votes (Like | Disagree)
DDustiNN Avatar
81 months ago
Good. I hate this. So incredibly annoying. I wish I could also turn it off in Netflix.
Score: 13 Votes (Like | Disagree)
NickName99 Avatar
81 months ago
I sometimes browse Netflix on my iPhone rather than my TV, because of how annoying the auto play is.
Score: 8 Votes (Like | Disagree)
DNichter Avatar
81 months ago
I just want MY stuff to show. Pisses me off.
Score: 7 Votes (Like | Disagree)
clcnyc Avatar
81 months ago
Can we get the UP Next back on the home screen instead of having to click into TV?
Score: 7 Votes (Like | Disagree)
Porco Avatar
81 months ago
Without the option to turn this off I simply would not have ever updated my AppleTV. That is how much I loathe it. Good for Apple for providing a better choice on the matter than Netflix (i.e. providing a choice at all!).
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Cyber Monday Deals 2025

Best Cyber Monday Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Monday is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...