September 2023 Apple Event

Apple is hosting an online streaming event for the public and press on September 12, 2023 at 10:00 a.m. Pacific Time. The company is expected to announce its new iPhone 15 lineup alongside an Apple Watch Series 9, an Apple Watch Ultra 2, and potentially other products during the event, dubbed "Wonderlust." Here's how you can watch it and when, wherever you are in the world. Subscribe to the ...

Apple today unveiled the Apple Watch Series 9, featuring significantly improved performance thanks to the S9 Apple silicon chip, a "Double Tap" hand gesture for interacting with the device without touch, Precision Finding for iPhone, and more. The Series 9 has been internally redesigned, including an entirely new Apple silicon chip. It has 60% more transistors and is 30% faster than the S8...

Apple's "Wonderlust" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 15 lineup, updated Apple Watch Series 9 and Apple Watch Ultra 2 models, a USB-C case update for AirPods Pro, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be ...

Apple's "Wonderlust" media event kicks off at 10:00 am Pacific Time today with members of the media in attendance for what is expected to be another pre-recorded presentation. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to...

Apple's online store is now down ahead of the company's annual September event, which begins at 10 a.m. Pacific Time today. The store is routinely taken offline ahead of major Apple hardware events, primarily as a marketing tactic for the company. At today's event, Apple is expected to announce the iPhone 15 lineup, the Apple Watch Series 9, a second-generation Apple Watch Ultra, a USB-C...

In a departure from leather, Apple is expected to unveil an all-new line of FineWoven Apple Watch bands made from artificial materials, and these images are said to be our first look at what one of the official bands look like. Sourced by prototype device collector and leaker Kosutami, the images allegedly show one of Apple's official bands, which are described as being lightweight, thin,...

Twitter (now X) has added a unique "like" animation for Apple's "Wonderlust" event set to take place later on Tuesday. Hit the ❤️ and wonder awaits#AppleEvent pic.twitter.com/2X2rrtEKXO— Hashmojis (@hashmojis) September 12, 2023 Hitting the Like button causes the logo to disperse into pieces, before changing back into the typical love heart. The brief animation reflects the Apple logo...

We're just one day away from Apple's annual September event, and as usual, there have been several last-minute rumors about the iPhone 15 and other devices. The event begins on Tuesday at 10 a.m. Pacific Time, with a live stream to be available on YouTube, Apple's website, and in the Apple Events app on the Apple TV. Below, we recap some recent rumors related to the iPhone 15 series, Apple...

Employees at Apple retail stores are planning for overnight updates following the September 12 "Wonderlust" event, according to Bloomberg's Mark Gurman. Apple retail workers will be getting stores ready for the launch of the iPhone 15 models and other devices. Gurman suggests that the overnight update could be because Apple is planning for near-immediate availability of new products after...

Apple is gearing up for its upcoming iPhone-centric event that is set to take place on Tuesday, September 12, and the company today launched a YouTube livestream where viewers can sign up to get a reminder when the event kicks off at 10:00 a.m. Pacific Time. In addition to streaming the event on YouTube, Apple also plans to make a video stream available through the Events website and the Appl...

Apple has started preparations for its upcoming September 12 iPhone-centric event, and the official hashmoji for the event has now launched. The #AppleEvent hashmoji on Twitter (or "X") now includes a custom-designed Apple logo that matches the design that Apple is using for the September event. Hashmoji, or hashflags as they used to be called, are custom, paid icons that appear next to...

Following the announcement of an upcoming September 12 iPhone-centric event, Apple has made its Events page live with details on timing, how to watch, and more. The Apple Event page is updated ahead of every event, and typically features an interactive augmented reality easter egg viewable on iOS devices, but Apple did not create one this time around. Rather than an AR experience, the Events ...

Apple today announced plans to hold a special event on Tuesday, September 12 at 10:00 a.m. Pacific Time. Like last year, the event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. Subscribe to the MacRumors YouTube channel for more videos. While the event is expected to be prerecorded, Apple is inviting members of the media to the campus to watch...