Apple's iPhone 15 Event Page Goes Live, Features Animation Instead of AR Easter Egg

Following the announcement of an upcoming September 12 iPhone-centric event, Apple has made its Events page live with details on timing, how to watch, and more. The Apple Event page is updated ahead of every event, and typically features an interactive augmented reality easter egg viewable on iOS devices, but Apple did not create one this time around.

apple 2023 event
Rather than an AR experience, the Events page features an animated Apple logo made from grains of a metallic material. The grains float off into the distance continually, for a swirling effect. It has not gone unnoticed that the Apple logo is a metallic gray and blue shade, which happen to be two of the colors rumored for the upcoming iPhone 15 Pro and ‌iPhone 15 Pro‌ Max.

The two higher-end iPhone models will feature a titanium frame instead of a stainless steel frame, with a brushed titanium finish that will look different than the shiny stainless steel. Color options are said to include a titanium gray shade (similar to the color of the Apple Watch Ultra), a blue gray color, a black shade, and a lighter silver shade.

Apple's tagline for the event is "Wonderlust," a play on the word wanderlust.

The September 12 event will take place at 10:00 a.m. Pacific Time. There will be an in-person component for some YouTubers and members of the media, but the majority of people will watch online through the Apple Events page in any browser, on YouTube, or through the Apple TV app on compatible devices. The event is prerecorded, similar to last year's event.

For those unable to watch, MacRumors will be providing full event coverage on and the MacRumorsLive Twitter account. We'll cover the event live, and we'll also have in-depth coverage of the announcements in the following days.

Top Rated Comments

nelloismello Avatar
5 weeks ago
The grain symbolizes the disintegration of the lightning port, and if you look closely, there's a C somewhere foreshadowing the announcement of finally using USB C
Score: 17 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
5 weeks ago
Apple nailed it! Hands down! Exciting times ahead!!!

I just love the animation and the music in the background. Only Apple can pull it off. So powerful! ?

Attachment Image
Score: 15 Votes (Like | Disagree)
McWetty Avatar
5 weeks ago
I no longer get hyped about Apple events since they are pre-recorded infomercials now; but I am looking forward to playing the “which rumors were true” game. Props to the animator that made that blue apple logo. Super cool graphic.
Score: 12 Votes (Like | Disagree)
sherwinzadeh Avatar
5 weeks ago
Reminds me of the animated murals in Foundation.
Score: 12 Votes (Like | Disagree)
Agent007 Avatar
5 weeks ago
I think the dust is a reference to DMLS (Direct Metal Laser Sintering) i.e. “metal 3D printing”.
Score: 11 Votes (Like | Disagree)
_Spinn_ Avatar
5 weeks ago
Seems odd to omit an AR Easter egg since the Vision Pro will be a thing soon.
Score: 10 Votes (Like | Disagree)

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