Apple's annual Back to School/Back to Uni promotion is ongoing in Australia, New Zealand, Brazil, and South Korea. From January 4 through March 13, qualifying higher-education students in these countries can receive a free item with the purchase of an eligible Mac or iPad on Apple's online store, in the Apple Store app, at at Apple Store locations.
New Zealand: A free Apple Pencil with an iPad, and free AirPods with a Mac
Brazil: A free Apple Pencil with an iPad, and free AirPods with a Mac
South Korea: A free Apple Pencil with an iPad, and free AirPods with a Mac
The free Apple Pencil and AirPods models provided vary based on the iPad or Mac model purchased, with complete details about eligibility and more outlined in the full terms and conditions for each country, linked above.
Apple's Back to School promotion typically launches in the U.S. around June or July each year.
Pre-orders for the Apple Vision Pro begin tomorrow, and if you're planning to use the headset's lossless audio feature you'll need to be sure you have the AirPods Pro 2 with USB-C. Luckily, these earbuds are still at their lowest price of all time on Amazon at $189.00, down from $249.00.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
The headlining feature update on this version of the AirPods Pro is the addition of the USB-C port, replacing the Lightning port. Additionally, they feature improved dust resistance and, when paired with the Apple Vision Pro, they support 20-bit 48kHz lossless audio.
Apple relaunched the HomePod one year ago today, debuting a second-generation model almost five years after the original model's introduction.
The HomePod was announced at WWDC in 2017 and launched in 2018 after a heavily delayed launch. The device was met with mixed reviews; critics praised its outstanding sound quality but pointed out its high price, missing features, and limited functionality compared to rivals.
Apple dropped its price from $349 to $299 in April 2019 and, in March 2021, the company announced that it was discontinuing the first-generation HomePod, instead shifting its focus to the HomePod mini, which launched the previous year. The decision left a gap in Apple's product lineup for a full-sized smart speaker until the company introduced the second-generation model via a press release on January 18, 2023.
The second-generation HomePod looks virtually identical to the original, although it is 0.2 inches shorter and has a larger edge-to-edge LED touchscreen on top. It also boasts a range of upgrades and changes compared to its 2018 predecessor:
HomePod (second-generation, 2023)
HomePod (first-generation, 2018)
Refined design with acoustically transparent mesh fabric
Design with acoustically transparent mesh fabric
Larger backlit touch surface that illuminates from edge to edge
While Apple's potential plans for a third-generation HomePod are unclear a year after the current model was introduced, there are a multitude of rumors surrounding a HomePod with an LCD touchscreen display arriving as soon as 2024.
Images of an Apple Watch band designed to celebrate former Apple design chief Sir Jony Ive's 50th birthday have emerged online, providing a look at what could be one of the rarest official Apple Watch bands ever made.
The images come from "Stella Fudge" on X (formerly Twitter), who claims that the unit is one of just ten prototypes made to test the unusual product before the finalized one was given to Ive with a 42mm Ceramic Apple Watch Series 2 "Edition" model in February 2017. The Apple Watch band itself is "Cloud" white and features a personalized "J50" monogram engraved on the ceramic pin in silver lettering. Ive departed Apple in June 2019 and now runs an independent design firm called LoveFrom.
Story goes that this unique Cloud Sport Band would've originally come with a Ceramic 42mm Series 2 Watch as a gift to Jony Ive for his 50th birthday, hence the "I50" engraved on the pin. Allegedly around 10 or so exist, most are a test batch with the finalized one given to Ive pic.twitter.com/pfPPfcSRUT
— Stella - Fudge (@StellaFudge) January 17, 2024
While the Sport Band has been a ubiquitous style for the Apple Watch since its introduction in 2014, only some models feature engraved pins, such as the Apple Watch Hermès and Black Unity band. These are invisible when the band is worn on the wrist but provide a subtle indication of the model's special nature to the owner.
The white ceramic Apple Watch Series 2 was the first of its kind, expanding to a new gray version with the Series 3. While there was no ceramic Apple Watch Edition for Series 4 models, Apple revived the high-end white ceramic Edition model for the Series 5 in 2019 – the last time we've seen the material used on the device. The ceramic Apple Watch Edition was markedly cheaper than its 24K gold predecessor, but it remains one of the most striking and beloved casings ever offered by Apple.
As expected, Apple has updated its U.S. website to notify customers that the Blood Oxygen feature on the Apple Watch Series 9 and Apple Watch Ultra 2 is no longer included.
The modified Series 9 and Ultra 2 models without a functional Blood Oxygen app have part numbers ending in LW/A, according to Apple.
"The ability to measure blood oxygen is no longer available on Apple Watch units sold by Apple in the United States after January 18, 2024," says Apple's website. "These are indicated with part numbers ending in LW/A."
Apple has removed access to the Blood Oxygen feature in the U.S. to allow it to avoid a sales ban on the associated models. The ban was ordered by the U.S. International Trade Commission (ITC) after ruling that Apple violated Masimo's pulse oximetry patents with the feature, which first appeared on the Series 6 model in 2020.
Apple Watch models sold by Apple will still include the Blood Oxygen app, but when a user opens it, they will be presented with an alert saying that the app is no longer available, and directed to the Health app on the iPhone.
Apple's website has now been updated to reflect the lack of Blood Oxygen on Apple Watch Series 9 / Ultra 2. Banner at top of webpage, missing from health features section, and missing from the compare models list. pic.twitter.com/sAutmMDJJg
— (@DylanMcD8) January 18, 2024
The Blood Oxygen app still works on previously-sold Series 9 and Ultra 2 models. The feature also remains available on Apple Watch models sold outside the U.S., as the sales ban does not apply internationally. Apple strongly disagrees with the ITC's decision, and its appeal is ongoing.
In celebration of the upcoming Lunar New Year on February 10, Apple has released limited-edition second-generation AirPods Pro with a Year of the Dragon engraving on its online store in China, Hong Kong, Taiwan, Singapore, Vietnam, and Macao. They are also available in South Korea, where it is the Year of the Blue Dragon.
The special AirPods Pro have a dragon engraving on the USB-C charging case, and there is a red dragon printed on the box they come in. Otherwise, these AirPods Pro are unchanged in terms of features and pricing compared to the regular ones.
Apple has previously offered limited-edition AirPods Pro in some Asian countries for the Year of the Ox, Year of the Tiger, and Year of the Rabbit.
Apple also shared a Chinese New Year gift guide in the countries and regions listed above, along with Malaysia. As we previously reported, Apple is offering limited-time savings on a variety of products in China from January 18 through January 21.
Apple Watch Series 9 and Apple Watch Ultra 2 models will be sold without the Blood Oxygen feature in the U.S. starting on January 18, according to 9to5Mac's Chance Miller, allowing Apple to avoid a sales ban on these models. On its online store in the U.S., this change will occur starting at 6 a.m. Pacific Time tomorrow.
The report says these Apple Watch models will still include the Blood Oxygen app, but when a user opens it, they will be presented with an alert saying that the app is no longer available, and directed to the Health app on the iPhone. Apple plans to share more details in a support document that will be published on its website.
Apple confirmed that the Blood Oxygen app will remain functional on previously-sold Series 9 and Ultra 2 models. The feature will also remain available on Apple Watch models sold outside the U.S., as the sales ban does not apply internationally.
The U.S. International Trade Commission (ITC) last year ordered an import and sales ban on Apple Watch models with blood oxygen sensing after ruling that Apple violated Masimo's pulse oximetry patents with the feature, first introduced on the Series 6 model in 2020. Masimo has accused Apple of stealing trade secrets and poaching employees.
The sales ban first began last month, but it was quickly paused, as Apple received an interim stay. Apple was denied a longer-term stay, however, and the ban is set to be reinstated tomorrow starting at 2 p.m. Pacific Time. In a statement, Apple said it disabled the blood oxygen sensing feature on new U.S. models to comply with the ruling and ensure that customers have access to the Apple Watch with limited disruption.
Apple's appeal is ongoing. The company said it strongly disagrees with the ITC's decision, and it feels the U.S. Court of Appeals for the Federal Circuit should reverse it. As a longer-term solution, Apple is reportedly working on changes to the Blood Oxygen app's algorithm in an attempt to avoid Masimo's patented technology. It's unclear when those changes will be ready, or if they will be enough for Apple to avoid patent infringement.
Netflix has no plans to release an app for Apple's upcoming Vision Pro headset, according to Bloomberg's Mark Gurman. Instead, the streaming service will be accessible through Safari and other web browsers on the headset.
"Our members will be able to enjoy Netflix on the web browser on the Vision Pro, similar to how our members can enjoy Netflix on Macs," a Netflix spokesperson told Gurman.
In a July 2023 edition of his Power On newsletter, Gurman said Netflix would "still let its iPad app run on the headset unmodified," but he now says the streaming service will not offer an app of any kind on the Vision Pro at launch. Apple makes it easy for developers to port their iPadOS apps to visionOS, with over one million apps to be available on the Vision Pro's App Store at launch, but Netflix has evidently opted out.
Apple recently announced various video and sports apps that will be available on the Vision Pro at launch, including Disney+, Discovery+, Max, Amazon Prime Video, Paramount+, Peacock, ESPN, MLB, NBA, and more. There is also MLS Season Pass in the Apple TV app.
Vision Pro pre-orders begin Friday in the U.S., and the headset launches February 2.
Apple's motion to stay an Apple Watch sales ban for the duration of its appeal was denied today by the U.S. Court of Appeals for the Federal Circuit, according to a court document viewed by MacRumors. Apple's interim stay will be lifted as of January 18 at 2 p.m. Pacific Time, the filing indicates, meaning the sales ban will be reinstated tomorrow.
The order means that Apple will once again no longer be able to sell Apple Watch models with blood oxygen sensing in the U.S., including the Series 9 and Ultra 2. The ban first began last month, but it was quickly paused after Apple received an interim stay.
The U.S. International Trade Commission last year ordered the import and sales ban after ruling that Apple violated Masimo's pulse oximetry patents with the Apple Watch's blood oxygen sensing feature, first introduced on the Series 6 model in 2020. Masimo has accused Apple of stealing trade secrets and poaching employees.
Apple will likely sell modified Apple Watch Series 9 and Ultra 2 models without the Blood Oxygen app in the U.S. to sidestep the sales ban, while it continues to appeal.
"Apple's claim that its redesigned watch does not contain pulse oximetry is a positive step toward accountability," a Masimo spokesperson told MacRumors. "It is especially important that one of the world's largest and most powerful companies respects the intellectual property rights of smaller companies and complies with ITC orders when it is caught infringing."
As a longer-term measure, Bloomberg's Mark Gurman recently reported that Apple is preparing a software update that would adjust the Blood Oxygen app's algorithms, in an attempt to avoid Masimo's patented technology. It's unclear if this effort will be successful, and the legal battle between Apple and Masimo is likely far from over.
Update: In a press release, Masimo CEO Joe Kiani shared the following statement in response to Apple's motion for stay being denied.
"The Federal Circuit's decision to lift the temporary stay is a victory for the integrity of the American patent system and the safety of people relying on pulse oximetry," said Kiani. "It affirms that even the largest and most powerful companies must respect the intellectual rights of American inventors and must deal with the consequences when they are caught infringing others' patents."
Masimo said it previously released a study showing that the Apple Watch's blood oxygen sensing feature "missed over 90% of potentially life-threatening events," while touting the effectiveness of its own Masimo W1 health watch.
Apple today introduced a new firmware update for the third-generation AirPods. The new firmware is version 6A321, up from the 6A317 firmware introduced in December.
Apple's AirPods firmware updates often do not come with details on new features, so it is unclear what might be included in the software.
Apple also does not offer instructions on how to upgrade AirPods software, but firmware is generally installed over-the-air while the AirPods are connected to an iOS device. Putting the AirPods in the case, connecting the AirPods to a power source, and then pairing the AirPods to an iOS device or Mac should force the update.
You can check your AirPods or AirPods Pro firmware by following these steps:
Connect your AirPods Pro to your iOS device.
Open the Settings app.
Tap General.
Tap About.
Tap AirPods.
Look at the number next to "Firmware Version."
If we learn more about what's new in the AirPods firmware release, we'll update this article.
Apple last year agreed to pay $35 million to settle a U.S. class action lawsuit alleging that the iPhone 7 and iPhone 7 Plus were prone to audio issues due to a defective chip in the devices, and it has now started notifying eligible customers by email.
You may be eligible for a payment from Apple if you are a U.S. resident who owned an iPhone 7 or iPhone 7 Plus between September 16, 2016 and January 3, 2023, and reported audio issues covered by the settlement to Apple, and/or paid Apple out of pocket to have your iPhone repaired or replaced as a result of the covered audio issues.
Those who did not receive a notice, but believe they are eligible to submit a claim, are instructed to email info@smartphoneaudiosettlement.com.
The deadline to select a payment method, object to the settlement, or opt out is June 3, with more details available on the settlement notice website. Those who paid Apple out of pocket could receive up to $349, while others could get up to $125, according to the proposed settlement, which requires approval by a California court on July 18.
Apple was sued over the issue in multiple U.S. states in 2019, with the complaints alleging that the company violated consumer protection laws and breached warranties. Despite agreeing to a settlement, Apple has denied any wrongdoing, and the court hearing the class action has not ruled in favor of Apple or the plaintiffs.
Some customers might report that after they've updated to iOS 11.3, the microphone on their iPhone 7 or iPhone 7 Plus doesn't work and the speaker button is grayed out when they make or receive a call.
Symptoms: - The speaker button is grayed out during calls - Other people are unable to hear the customer on cellular or FaceTime calls - If a customer plays back a video or voice memo that they've made after installing iOS 11.3, there is no sound
The alleged defect is informally known as "Loop Disease" online. Despite acknowledging the issue internally, Apple never posted a service program about the issue on its website, and it never responded to our repeated requests for comment.
As far as an underlying cause, the class action lawsuit alleged that "the materials used in the iPhone's external casing are insufficient and inadequate to protect the internal parts," eventually resulting in the audio chip losing electrical contact with the logic board due to "flexion" of the device's external casing during regular use. It's unclear how many iPhone 7 and iPhone 7 Plus units were affected in total.
Apple initially said its service providers could request a "warranty exception" for affected iPhones, which resulted in free repairs for at least some customers, but that abruptly ended in July 2018 after Apple deleted the document. Afterwards, some customers had to pay an out-of-warranty fee of around $300 in the U.S. for a fix.
If the settlement is approved, those customers will finally be able to get at least some of their money back from Apple after years of silence.
Apple today shared the full release notes for iOS 17.3, which will be released to the public next week. The notes reveal that iOS 17.3 allows the iPhone to connect to select hotel room TVs via AirPlay, but details remain slim for now.
"AirPlay hotel support lets you stream content directly to the TV in your room in select hotels," the notes say for the iOS 17.3 Release Candidate.
The feature allows iPhone users to scan a QR code on a supported hotel room TV to establish an AirPlay connection, allowing them to wirelessly stream videos, photos, and music from their iPhone to the TV. Google already offers a similar feature on some hotel TVs, allowing guests to stream content from their smartphone via Chromecast.
In June 2023, Apple said Holiday Inn parent company IHG Hotels & Resorts planned to adopt the feature, but exact availability is unknown. LG previously announced that it would be one of the first hotel room TV manufacturers to support the feature.
Apple originally said the feature would launch last year, but it was delayed until 2024.
Apple today seeded the release candidate versions of upcoming iOS 17.3 and iPadOS 17.3 updates to developers and public beta testers, with the updates available a week after the release of the third iOS 17.3 and iPadOS 17.3 betas.
Registered developers are able to opt into the betas by opening up the Settings app, going to the Software Update section, tapping on the "Beta Updates" option, and toggling on the iOS 17 or iPadOS 17 Developer Beta. An Apple ID associated with a developer account is required to download and install the beta.
iOS 17.3 introduces a Stolen Device Protection feature that limits access to your private information in case someone obtains both your iPhone and your passcode. When activated, it requires Face ID or Touch ID identity verification to do things like accessing passwords in iCloud Keychain, turning off Lost Mode, making purchases through Safari with saved payment credentials, and more.
There are also features that require verification and have a one-hour delay to access, such as changing an Apple ID passcode, an iPhone passcode, turning off Find My, and turning off Face ID. More details can be found in our article on Stolen Device Protection.
The update also adds collaborative Apple Music playlists, a feature that lets Apple Music subscribers share playlists with others to build shared song lists. Collaborative playlists are simple to use, can be shared with a link, and support emoji reactions.
Stolen Device Protection - Stolen Device Protection increases security of iPhone and Apple ID by requiring Face ID or Touch ID with no passcode fallback to perform certain actions - Security Delay requires Face ID or Touch ID, an hour wait, and then an additional successful biometric authentication before sensitive operations like changing device passcode or Apple ID password can be performed
Lock Screen - New Unity wallpaper honors Black history and culture in celebration of Black History Month
Music - Collaborate on playlists allows you to invite friends to join your playlist and everyone can add, reorder, and remove songs - Emoji reactions can be added to any track in a collaborative playlist
This update also includes the following improvements: - AirPlay hotel support lets you stream content directly to the TV in your room in select hotels - AppleCare & Warranty in Settings shows your coverage for all devices signed in with your Apple ID - Crash detection optimizations (all iPhone 14 and iPhone 15 models)
Apple today seeded a release candidate version of the upcoming macOS Sonoma 14.3 update to developers and public beta testers, with the software coming a week after the release of the third macOS Sonoma 14.3 beta.
Registered developers can opt-in to the beta through the Software Update section of the System Settings app. Under Beta updates, toggle on the macOS Sonoma Developer Beta. Note that an Apple ID associated with an Apple Developer account is required to get the beta.
Release candidate versions of macOS 13.6.4 and macOS 12.7.3 with security fixes are also available.
Apple plans to release macOS Sonoma 14.3 to the public next week.
Full release notes are below:
macOS Sonoma 14.3 introduces enhancements to Apple Music, as well as other features, bug fixes, and security updates for your Mac.
- Collaborate on playlists in Apple Music allows you to invite friends to join your playlist and everyone can add, reorder, and remove songs - Emoji reactions can be added to any track in a collaborative playlist in Apple Music - AppleCare & Warranty in Settings shows your coverage for all devices signed in with your Apple ID
Apple today seeded the release candidate version of the upcoming watchOS 10.3 update to developers and public beta testers, with the beta coming a week after the release of the third watchOS 10.3 beta. The release candidate represents the final version of watchOS 10.3 that will be provided to the public next week when watchOS 10.3 launches.
To install the watchOS 10.3 update, developers will need to open the Apple Watch app, go to the Software Update section under "General" in Settings, and toggle on the watchOS 10 Developer Beta. An Apple ID linked to a developer account is required.
Once beta updates have been activated, watchOS 10.3 can be downloaded under the same Software Update section. To install software, an Apple Watch needs to have 50 percent battery life and it must be placed on an Apple Watch charger.
There's no word yet on the new features that might be included in watchOS 10.3 beyond a new Unity Bloom watch face, and no notable new features were found during the beta testing process.
Full release notes are below:
watchOS 10.3 includes new features, improvements, and bug fixes, including new Unity Bloom watch face to honor Black history and culture in celebration of Black History Month.
Apple today seeded the release candidate version of the upcoming tvOS 17.3 update to developers for testing purposes, with the beta coming a week after the release of the third tvOS 17.3 beta.
Registered developers are able to download the tvOS 17.3 update by opting in to the beta through the Settings app on the Apple TV. A registered developer account is required.
tvOS updates are often minor in scale compared to other operating system updates, focusing primarily on bug fixes and smaller improvements rather than notable outward-facing changes. We don't yet know what's included in tvOS 17.3.
Apple shares some information on tvOS releases in its tvOS support document, which is updated after each tvOS launch, but Apple does not provide notes during beta testing. tvOS 17.3 is set to be released next week.
A related HomePod software version 17.3 release candidate has also been seeded with unspecified performance and stability improvements.
Though we don't always know what's new in tvOS and HomePod software betas, we let MacRumors readers know when new updates are available so those who are developers can download new software upon release.
Artificial intelligence is the focus of Samsung's new S24 devices, with all three offering Galaxy AI. Galaxy AI supports Live Translate for two-way real-time voice and text translation in phone calls, and an Interpreter function translates live conversations on a split-view so two people can converse in different languages.
Chat Assist can help users perfect conversational tones, and AI built into the Samsung Keyboard can translate messages in real-time in 13 languages. Android Auto is able to summarize incoming messages and suggest relevant replies, Transcript Assist uses AI to transcribe, summarize, and translate recordings, and a Note Assist feature in Samsung Notes offers AI-generated summaries and templates. Samsung also partnered with Google to offer "Circle to Search," an option that lets S24 users circle, highlight, scribble on, or tap items on the S24 display to see search results.
Samsung's high-end Galaxy S24 Ultra pairs AI with camera improvements. Samsung has done away with its 10x zoom lens, opting instead for a Quad Tele System with a 50-megapixel 5x optical zoom lens, which is the optical zoom level that Apple settled on.
The S24 Ultra has a larger pixel size and an improved optical image stabilization system to cut down on hand-shake for reduced blur, plus the ProVisual Engine AI system allows for enhanced digital zoom, more light capture in dim conditions, and better noise reduction when recording video. Galaxy AI editing tools allow for edits like erase, recompose, and remaster, and Edit Suggestions suggests tweaks for each photo. Generative Edit can fill in parts of an image background with generative AI when removing an object or correcting a crooked image.
The Galaxy S24 Ultra is equipped with Qualcomm's Snapdragon Gen 3 Mobile Platform, which Samsung says has been optimized for AI processing and requires enhanced thermal control. All three models support 1 to 120Hz adaptive refresh rates for the displays, with the Ultra offering the brightest Galaxy display to date at 2,600 nits peak brightness. Samsung is using Corning's Gorilla Armor for improved durability and scratch resistance on the Ultra, along with reduced reflection. Like Apple's A17 Pro, Samsung's latest chips support ray tracing for gaming.
Samsung tweaked the design of the Ultra and it now offers a 6.8-inch flat display that's optimized for viewing, while the Galaxy S24 now measures in at 6.2 inches and the S24+ measures in at 6.7 inches. The screen size enhancements have been made through reductions in bezel size to keep the device size about the same.
Samsung copied Apple's iPhone 15 Pro lineup and the S24 Ultra is available with a titanium frame in gray, black, violet, yellow, green, blue, and orange.
The Galaxy S24 Ultra is priced starting at $1,300, the S24+ is priced starting at $1,000, and the S24 is priced starting at $800.
Samsung's Galaxy S24 lineup is available for pre-order as of today, and Samsung is offering several deals. For the S24 Ultra, customers can get up to $750 off with a trade-in, along with an exclusive $50 Samsung credit, a free storage upgrade (doubling storage at no cost), and a $100 eCertificate, plus students can get a 15 percent discount.
For the S24+, up to a $650 trade-in credit is available with a $50 Samsung credit, storage upgrade, $75 eCertificate, and a 7.5 percent student discount. For the S24, up to a $550 trade-in credit is available, along with a $50 Samsung credit, a storage upgrade, a $25 eCertificate, and a five percent discount for students.
Customers can also receive 20 percent off Samsung Care+ with Theft and Loss with the purchase of any Galaxy S24 series device.
Best Buy is offering up to $870 off the S24 series with trade-in and pre-order, with a storage upgrade and up to a $150 Best Buy gift card.
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Apple's iPhone 15 lineup sets a new standard in value retention, outperforming its predecessors and leading the pack among 2023 flagship smartphones, a new report finds.
New data from SellCell, an aggregator of buyback prices from over 40 vendors, reveals that the iPhone 15 range, particularly the 256GB Pro Max model, is depreciating at a notably slower rate compared to other flagship models released in 2023, including those from Samsung, Google, and OnePlus.
Since its launch, the iPhone 15 series has shown strong market value resilience. Initially, the range experienced an average depreciation of 28.8% in the first month. Intriguingly, this figure improved to 27.1% in the second month, indicating a regained value before a slight rise to 27.9% in the third month. Currently, the series stands at a depreciation of 27.4%, underscoring a trend of consistent value retention.
In comparison, Samsung's Galaxy S23 series was unable to match Apple's value retention. The S23 range saw a depreciation of 42.4% by the end of the first month, 43.5% in the second, and 44.5% by the third. This sequence highlights a much more significant drop in value than Apple's rival smartphone series, but it does represent a slight improvement over the company's previous S22 lineup.
The OnePlus 11 series demonstrated a depreciation of 51.5% after two months, recovering to 48.5% in the third month. Google's Pixel 8 range struggled more significantly, with the flagship 1TB Pixel 8 Pro model losing 68.1% of its value in the first month and maintaining this level in the subsequent months.
The iPhone 15 range is also noticeably stronger in value retention compared to the iPhone 14. Apple's latest devices are depreciating up to 11% less across all models, averaging a 5% better value retention than the iPhone 14 range in the same post-launch period. Specifically, the 256GB iPhone 15 Plus model shows a remarkable depreciation of only 11.3% less than its iPhone 14 equivalent.
Overall, the data reinforces the longstanding trend of the iPhone being the best smartphone for value retention and there are indications that this may even be improving further generation-over-generation. Buyers continue to be better off buying an Apple device if resale or trade-in is an essential future prospect.
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