Apple Highlights Key iPhone 17 and 17 Pro Hardware Upgrade in New Ad
Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max.
The ad shows an ongoing negotiation, during which an iPhone 17 Pro with the screen facing down is slid back and forth across a long table.
Apple says the Ceramic Shield 2 above the screen offers 3× better scratch resistance compared to the iPhone 16 lineup, and it says the material is tougher than any smartphone glass or glass-ceramic mix. "Relax, it's iPhone 17," the ad concludes.
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Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday.
A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet.
While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link...
Apple today introduced two new devices, including the iPhone 17e and an updated iPad Air.
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the ...
Apple today announced the iPhone 17e, featuring the A19 chip, MagSafe connectivity, faster charging, and more.
The iPhone 17e contains the A19 chip introduced in iPhone 17. It features a 6-core GPU and a 4-core GPU. Apple pointed out that this makes it up to 2x faster than the iPhone 11. The new 16-core Neural Engine is optimized for large generative models. The iPhone 17e also contains...
