Apple Shares 'Detectives' Ad Promoting iPhone 17 Pro Camera
Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max.
The ad includes a series of quick zooms to show off what the iPhone 17 Pro models can do. Apple's video description highlight the 200mm focal length of the lens.
With an equivalent 200 mm focal length, the 8x optical-quality zoom makes this our longest iPhone Telephoto ever. So you can get dramatically closer with iPhone 17 Pro.
8x zoom is a new feature this year, exclusive to the iPhone 17 Pro and the iPhone 17 Pro Max. The prior iPhone 16 Pro models were limited to 5x optical zoom.
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Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...
Apple has released a minor iOS 26.4.1 update for the iPhone 11 and newer. While the release notes for the update only mention unspecified "bug fixes," we have since learned about two specific changes that are included in it.
First, 9to5Mac spotted an Apple Developer Forums thread suggesting that iOS 26.4.1 fixes an iOS 26.4 bug that affected iCloud syncing in some apps.
Second, an...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
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As we previously reported, astronauts aboard NASA's Orion spacecraft used the iPhone 17 Pro Max to take selfies of themselves with the Earth in the background during the Artemis II mission around the far side of the Moon last week.
Now that the crew members have safely returned to Earth, Apple's CEO Tim Cook and marketing chief Greg Joswiak have both turned to social media to congratulate...
NASA has shared three incredible photos shot on the iPhone 17 Pro Max by astronauts during the Artemis II mission to the Moon.
Shot on iPhone 17 Pro Max (Wiseman)
In February, NASA announced that the iPhone had been fully qualified for extended use in orbit, with reports indicating that each of the four crew members aboard the Orion are equipped with an iPhone 17 Pro Max for personal photos...
The Swiss robotics engineer behind a commercial case that adds USB-C to Lightning iPhones has now built a reverse version: A case that adds a fully functional Lightning port to the iPhone 17 Pro.
Ken Pillonel describes the project as a tongue-in-cheek response to reader requests, and says he has no plans to sell it. "It's part hack, part mod, and one of the most cursed things I've ever...
