Apple's high-end Mac Pro desktop computer is currently "on the back burner," according to the latest word from Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said he heard that Apple has "largely written off" the Mac Pro, with the sentiment inside the company being that the Mac Studio represents the present and future of Apple's pro desktop computing.
Apple is working on a high-end M5 Ultra chip, but Gurman said the company is currently "only" focused on a new Mac Studio with that chip, which leads him to believe that the Mac Pro "won't be updated in 2026 in a significant way."
It sounds like Gurman has not heard anything about a Mac Pro with an M5 Ultra chip being in the works, but he has not entirely ruled out the possibility.
In recent years, the Mac Pro has become redundant for many customers, as it is essentially a larger and more expensive Mac Studio with PCIe expansion slots. Apple last updated the Mac Pro with the M2 Ultra chip in June 2023, and Gurman's wording suggests that the future of the computer may be in jeopardy.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Friday February 13, 2026 2:01 pm PST by Joe Rossignol
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Friday February 13, 2026 4:18 pm PST by Juli Clover
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
I am admin at a 60-seat ProAudio facility. 12 years ago, we had cheese graters everywhere. Today we do everything with MacStudios or even MacMinis. The need for powerful PCI expansion has gone down dramatically. (Not needed anymore, or moved to Thunderbolt connectivity.) We mostly use a decent hub to connect peripherals, but thats basically it.
