Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo available.

apple one  cpqesecbv342 upscaled feature
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ Premium.

‌Apple One‌ is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for ‌Apple One‌ until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the ‌Apple TV‌ streaming service, it makes sense for the company to also push the ‌Apple One‌ subscription bundle. ‌Apple One‌ is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, ‌Apple TV‌, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of ‌iCloud‌+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of ‌iCloud‌+ storage, ‌Apple TV‌, ‌Apple Music‌, ‌Apple Arcade‌, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Update: Several MacRumors have pointed out that Apple has used this ‌Apple One‌ logo on occasion in the past, but it appears Apple is now making more prominent use of it.

Popular Stories

Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Announces Special Event in New York Feature 1

Apple Event on March 4: Here's What to Expect

Tuesday February 17, 2026 8:08 am PST by
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
iphone 17 pro dark blue 1

Gurman: iPhone 18 Pro Could Be Underwhelming

Monday February 16, 2026 4:24 am PST by
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...

Top Rated Comments

15 weeks ago


…BRING BACK JONY IVE!
???
Score: 22 Votes (Like | Disagree)
carswell Avatar
15 weeks ago
Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?
Score: 18 Votes (Like | Disagree)
15 weeks ago
Personally I would have drawn the slices vertically, because that's usually the way people cut their apples.
Score: 17 Votes (Like | Disagree)
15 weeks ago
Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?
Score: 16 Votes (Like | Disagree)
turbineseaplane Avatar
15 weeks ago

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.
It doesn't even make any sense.
The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

And why is the bottom one seemingly tapered in at the edges?

I swear, between things like this and some of the Liquid Glass stuff, they have "designers" just jerking around with filters and effects in graphics software.

There is no coherence to any of this.
Score: 15 Votes (Like | Disagree)
surfzen21 Avatar
15 weeks ago
As a shareholder, I think the new icon deserves a 20% increase subscription cost.
Score: 15 Votes (Like | Disagree)