Apple Remains the World's Most Valuable Brand in 2025
Apple has retained its position as the world's most valuable brand for the 13th consecutive year, topping Interbrand's 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.
The annual Interbrand report evaluates the world's top 100 companies based on financial performance, brand strength in purchase decisions, and overall competitiveness. The report claims that combined brand value of all 100 entries rose 4.4% year over year to $3.6 trillion.
Apple first entered Interbrand's top 25 in 2008 and reached the number one position by 2013, maintaining its dominance through more than a decade of major shifts in consumer technology. Its valuation of $470.9 billion represents a 4% decline from last year, yet still places it comfortably ahead of second-place Microsoft, which grew 10% to $388.5 billion. Amazon, Google, and Samsung rounded out the top five with respective brand values of $319.9 billion, $317.1 billion, and $90.5 billion.
While Apple remains the world's most valuable brand, the report pointed to a dramatic surge from AI chipmaker Nvidia, which recorded a 116% increase in brand value to $43.2 billion, leaping from 36th to 15th place — the largest single-year gain in Interbrand's history. In addition, Instagram entered the top 10 for the first time, with a 27% rise in brand value, while Nike dropped from 14th to 23rd after losing 26% of its valuation. Tesla fell 13 positions to 25th place following a 35% decline.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
