Hornsby is a suburb of Sydney, on the Upper North Shore. Apple opened its store there in 2011, and it will close for good on October 4, at 5 p.m. local time.
In a statement shared with some Australian media outlets a few months ago, Apple said it had decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees would be given the opportunity to work at Apple's nearby store at the Chatswood Chase shopping mall, in Chatswood, which is set to reopen in October.
Apple Hornsby
Apple Chatswood Chase has been closed for renovations for many months. Apple said the store will be completely redesigned, and it will offer an Apple Pickup station for collecting online orders, and a dedicated area for Today at Apple sessions. With the Chatswood Chase store set to expand, Apple decided to close its Hornsby store.
The company has six other stores in the Sydney area.
Apple has permanently closed a handful of its stores in 2025, but it has also opened many new locations this year, including in Miami, Shenzhen, Osaka, Bengaluru, and elsewhere. Earlier today, Apple announced that its all-new store in Downtown Detroit will be holding its grand opening on Friday, September 19, at 5 p.m. local time.
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The “no one is listening” part is so painfully real. Even in Apple Sydney, arguably the flagship store in metropolitan Sydney, I can barely see anyone sitting around eagerly listening to what staff is introducing. Feels kind of bizarre and weird sometimes. Of course, I always go straight to Genius Bar or just browse around without care.
Have you spoken to an Apple employee recently?
What used to be enjoyable and informative has become a rather painful experience of marketing speak and reading off the spec sheet. Apple hires their staff to “look cool” rather than have a knowledge of their products. I gave up bothering to ask for help a few years ago. Even the Genius Bar has become painful to deal with.
What used to be enjoyable and informative has become a rather painful experience of marketing speak and reading off the spec sheet. Apple hires their staff to “look cool” rather than have a knowledge of their products. I gave up bothering to ask for help a few years ago. Even the Genius Bar has become painful to deal with.
I call BS. I’ve been to the Chadstone store in Melbourne Australia. And the staff pleasant and very helpful. A few people’s experiences do not paint the whole picture. Service for me was great and always has been.
I'd love to see how the numbers for the Retail stores have shifted over the past 10-12 years. What's the average sales per square foot these days? Have product sales slumped while Genius Bar and Repair services have jumped?
With any Apple product on sale for at least 10-15% off somewhere nearly year round, how many people outside the wealthiest locations like Corte Madera in Marin County and White Plains New York walk into an Apple store these days and pickup a fully loaded MacBook Pro with Apple Care+ and a Apple One Subscription?
I worked at one of those high-wealth locations 15 years ago, and at the time, in that market demographic at least, Apple's Ritz Carlton level of service and psychology approach worked. People with the means will pretty much always choose to shop someplace they know, like and trust. But... the world is very different now. Apple is different now. Does the core Apple user demographic still Know, Like and Trust Apple Retail enough to drop between $2500 and $6,000 in store and in one go when they can probably pickup the same system from Microcenter and save $1000?
Has there ever been a bigger waste of manpower and store space than this nonsense? I've *never* seen anyone actually paying attention to this, it's just bored people waiting for their Genius "Bar" appointments in that "grove" of uncomfortable cube Angela Ahrendts shoved down everyone's throats.
I feel bad for some of the employees, who give it all the gusto of TED Talk every time, but man, no one is listening dude.
Apple stores were set up as a marketing tool, the model is now to make them profitable, if that continues most will close then the thing that drives sales to their products will be gone, a short sighted excercise in penny pinching
I feel bad for some of the employees, who give it all the gusto of TED Talk every time, but man, no one is listening dude.
The “no one is listening” part is so painfully real. Even in Apple Sydney, arguably the flagship store in metropolitan Sydney, I can barely see anyone sitting around eagerly listening to what staff is introducing. Feels kind of bizarre and weird sometimes. Of course, I always go straight to Genius Bar or just browse around without care.