Sonos to Increase Prices Due to Tariffs

Sonos plans to raise prices for some of its products later this year because of tariff costs, the company said in its third fiscal quarter earnings presentation [PDF].

sonos blue
Sonos manufactures its devices in Vietnam and Malaysia, and the countries are facing tariffs of 20 percent and 19 percent, respectively. In the third fiscal quarter, tariffs cost Sonos $2.1 million, and the company estimated that costs would increase to $5 million in the fourth fiscal quarter of 2025. Sonos said that the estimate for 4Q 2025 reflects the prior 10 percent tariff rate on in-transit inventory that will arrive during the quarter, and future quarters "may differ."

To minimize the impact of tariffs, Sonos says that it will raise prices across its portfolio of products. Sonos also plans to invest in diversifying its geographic footprint to drive growth in the future.

Sonos did not outline which products will see price hikes, but said that the increases will come later in 2025.

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Top Rated Comments

currentinterest Avatar
24 weeks ago
Trump figured out how to raise middle class taxes without passing a tax bill.
Score: 31 Votes (Like | Disagree)
Zaft Avatar
24 weeks ago
I always find it funny when people say “the tariff is payed by the importer, not by the consumer!”

who pays for the price increase?

Yea the consumer lol.
Score: 24 Votes (Like | Disagree)
ProbablyDylan Avatar
24 weeks ago
I love paying more for products that are otherwise the same as they were previously. Surely the way we make America great is by emptying our own wallets for it!
Score: 23 Votes (Like | Disagree)
GizmoDVD Avatar
24 weeks ago
Everyone will! We love to pay additional taxes!
Score: 15 Votes (Like | Disagree)
dominiongamma Avatar
24 weeks ago
Is this winning ?
Score: 13 Votes (Like | Disagree)
itsthenewdc Avatar
24 weeks ago

Great. Rich executives need to stop making money off of cheap labor in other countries.
Those rich executives will keep making more and more money year after year, because that's how capitalism is setup. Whether it's tariffs or higher labor costs, it'll ALWAYS be passed onto the consumer - unless you're Don Vultaggio of the Arizona Beverage Company.
Score: 11 Votes (Like | Disagree)