Apple's Latest Ad Highlights iPhone 16's New Camera Control Button

Apple today shared a video ad that highlights the new Camera Control on the latest iPhone 16 models, offering a quick look at the button in action.


While the ad is for the iPhone 16 Pro, the Camera Control is available on all four iPhone 16 models. The button provides quick access to the iPhone's camera, and you can press or swipe on it to adjust functions like zoom, depth of field, and more. In addition, an iOS 18 software update coming later this year will enable the Camera Control to automatically lock focus and exposure on a subject with a light press.

All four iPhone 16 models launched in the U.S. and many other countries on September 20.

Related Roundups: iPhone 16, iPhone 16 Pro
Related Forum: iPhone

Popular Stories

apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses: These 17 U.S. States Offer Them or Will Later

Thursday June 19, 2025 11:28 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
ios 26 call holding

iOS 26 Beta is Hiding a New Ringtone — Here's What It Sounds Like

Thursday June 19, 2025 7:25 pm PDT by
Apple is hiding a new ringtone within iOS 26. The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now. It...
iOS 18

Apple Releases iOS 18.6 Public Beta

Wednesday June 18, 2025 10:24 am PDT by
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update. When the...
iOS 26 on Three iPhones

Apple Says iOS 26 Won't Be Available on These iPhone Models

Tuesday June 10, 2025 6:58 am PDT by
Apple this week revealed that iOS 26 is compatible with the iPhone 11 series and newer. That means that iOS 18 is the end of the road for the iPhone XS, iPhone XS Max, and iPhone XR, which were all released in 2018. However, those devices will continue to receive security updates for at least a few more years. iOS 26 is compatible with the following iPhone models: iPhone 16e iPhone...
new iphone lockscreen ios 26

iOS 26: Five Changes Coming to Your iPhone Lock Screen

Tuesday June 17, 2025 8:46 am PDT by
With iOS 26, Apple has made some additions to the iPhone Lock Screen that aim to make it more customizable than ever. Of course, things can always change before the software makes its way to the general iPhone-owning public, but here are five new things iOS 26 can do on the Lock Screen as of the current developer beta. Widgets Top or Bottom In iOS 18, the row of widgets on your Lock...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
General Spotify Feature

Spotify Preparing to Launch Long-Awaited Lossless Audio Tier on iPhone

Thursday June 19, 2025 1:46 pm PDT by
Spotify appears to be gearing up to launch its long-awaited lossless music tier. Chris Messina (via TechCrunch) and Spicetify (via The Verge) spotted new lossless references within the code for Spotify's desktop app and web player. With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code....

Top Rated Comments

iMattPro Avatar
9 months ago
I hate this button:
1. It is so difficult to use (the swiping, double light tapping, etc)
2. It makes taking a photo take way too long
3. The cut-outs in the cases trick me into always thinking thats the top left of the phone, rather than the bottom right
4. Out of the box, it's just yet another (5th) way to open the camera app.
5. Nobody asked for it. Nobody needs it. Nobody likes it.

I was a fan of the Macbook Touchbar, but now I understand the hate the touchbar got with the way this stupid button pisses me off.
Score: 35 Votes (Like | Disagree)
Kylo83 Avatar
9 months ago
apple says it makes things easier, are they having a laugh everything is harder and slower. If this is what apple think now I am worried for the future of apple.
everything is easier using the on screen display like before, and the button is to hard causes phone shake. Apple have lost the plot
Score: 29 Votes (Like | Disagree)
NJRonbo Avatar
9 months ago
Most unnecessary feature ever added to an iPhone

"Another year we have nothing new to add to our iPhone. I know, let's add another button"
Score: 24 Votes (Like | Disagree)
dba415 Avatar
9 months ago
This is such a gimmick.
Score: 21 Votes (Like | Disagree)
kiensoy Avatar
9 months ago
Steve Jobs said it during the reveal of the first iPhone... you have that beautiful big touchscreen for any type of controls you need, then they go and add this button with a little island of tiny controls crammed in it.
Score: 19 Votes (Like | Disagree)
coffeemilktea Avatar
9 months ago
Taking pictures of mountain climbers and wild horses on the plains looks so majestic...

..I'd just use mine to take pictures of stray cats and maybe the street tacos I had for lunch. ?
Score: 16 Votes (Like | Disagree)