Apple Shares New 'Snap-a-Mole' Camera Control Ad

Apple today shared a new ad titled "Snap-a-Mole" in the UAE, Saudi Arabia, and Turkey to highlight the iPhone 16 Pro's Camera Control feature.


The ad shows a photographer quickly grabbing photos with the Camera Control on the iPhone 16 Pro, using gestures to zoom in and change Photographic Styles rapidly. As a key feature of the ‌iPhone 16‌ lineup, the Camera Control has been the subject of Apple ads in the past. From the latest video's description:

Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.

The ad ends with the words "Snap in a snap."

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Top Rated Comments

rudymalmquist Avatar
16 weeks ago
uh, thats not a mole
Score: 21 Votes (Like | Disagree)
Jakesky123 Avatar
16 weeks ago
"Apple pulls latest ad after backlash from moles"

Attachment Image
Score: 18 Votes (Like | Disagree)
Spock Avatar
16 weeks ago
I think they need a new ad agency...
Score: 8 Votes (Like | Disagree)
FloridaScrubJay Avatar
16 weeks ago
Great ad! The camera control works quite well.
Score: 7 Votes (Like | Disagree)
Apple247 Avatar
16 weeks ago
I finally disabled the Camera Control within the Camera app. I was constantly accidentally zooming, just holding my phone and taking pictures the way I have for the last 15 years. Are people really breaking their pinch-to-zoom habits and using this thing?
Score: 7 Votes (Like | Disagree)
Bones402 Avatar
16 weeks ago
Pretty sure well 100% sure that is not a mole....Yikes
Score: 6 Votes (Like | Disagree)