Apple's Mac Site Features Fictional 'Lumon Terminal Pro'

Apple is going all out with promotions for the popular Severance Apple TV+ show today, and as of right now, you'll find a new "Lumon Terminal Pro" listed on Apple's Mac site.

Apple Lumon Terminal Pro
The Lumon Terminal Pro is designed to look similar to the machines that Severance employees like Mark S. and Helly R. use for macrodata refinement. The Terminal features a blue keyboard, a small display with wide bezels, and a trackball for navigation purposes.

Unfortunately, you can't actually buy a Lumon Terminal Pro, though it would undoubtedly sell well to Severance fans. Apple's page links to the company's actual Macs, and to a behind the scenes editing video that Apple shared this morning.

The second season of Severance wrapped up last Thursday, so the entire series is now available to stream on ‌Apple TV‌+. Apple renewed Severance for season three, and Severance director Ben Stiller has promised that it won't take another three years for us to get another season.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

TVreporter Avatar
5 weeks ago
Love the show!

Trackball and it doesn’t come with Siri or Apple Intelligence — it would sell millions!!
Score: 22 Votes (Like | Disagree)
the future Avatar
5 weeks ago

I guess when the Apple TV+ service is losing $1 billion per year ('https://forums.macrumors.com/threads/report-tv-losing-1-billion-annually-as-apple-services-falter.2453568/') * you need to resort to cheap gimmicks to promote the shows whenever and wherever you can.
* According to a dodgy, paywalled „report“ by an analytics company without any access to actual subscriber numbers and/or cost/benefit data which also, without any shame and/or logic, correctly states that Apple services, and especially Apple One, which TV+ is part of, do make huge profits each and every quarter.
Score: 18 Votes (Like | Disagree)
erinsarah Avatar
5 weeks ago

The cliffhanger at the end of season 1 felt natural and kept me genuinely interested in the show and I was super excited for season 2. The season 2 finale felt forced and the whole season like a waste of time - keeping fans barely engaged and then hitting us with another, forced cliffhanger to coerce us into watching a third season. Sadly, I’m likely out on season 3 - release it or not, I’m indifferent. You lost me on this one, Apple.
Clearly you watched a different show than I did.
Aside from the finale being completely and totally bonkers, I walked away thinking of about 15 plot directions that could now be lined up, which I cannot share here for risk of spoiling it for someone.

Also, for those complaining that this is a waste of time, money and effort when Apple should be focusing on getting Apple Intelligence to work...you do realize that the company consists of more than one person, right?
Score: 18 Votes (Like | Disagree)
Veinticinco Avatar
5 weeks ago
More vaporware. Sack Tim Cook!
Score: 17 Votes (Like | Disagree)
spazzcat Avatar
5 weeks ago

I guess when the Apple TV+ service is losing $1 billion per year ('https://forums.macrumors.com/threads/report-tv-losing-1-billion-annually-as-apple-services-falter.2453568/') you need to resort to cheap gimmicks to promote the shows whenever and wherever you can.
You know if you change the title of that article to “ Apple is spending $1B a year on quality content,” it has a whole different meaning, but wouldn't get the clicks.
Score: 16 Votes (Like | Disagree)
Think|Different Avatar
5 weeks ago
Apple really has to find a non-compromising way to sell, at minimum, some t-shirts or something for this show and others.
Score: 11 Votes (Like | Disagree)