Tim Cook Teases an 'Apple Launch' Next Wednesday - MacRumors
Skip to Content

Tim Cook Teases an 'Apple Launch' Next Wednesday

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.

apple launch feb 2025
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

The post includes a short video with an animated Apple logo inside a circle.

Cook did not provide an exact time for the launch, or share any other specific details, so his post is a bit of a mystery. However, Bloomberg's Mark Gurman believes the post is a teaser for Apple announcing a new iPhone SE. He previously said the device would be unveiled by next week, with rumored features including an A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more.

Will any other new products be announced next week? Rumors suggest new MacBook Air, iPad Air, and entry-level iPad models will be launching in the coming weeks, and other devices expected to launch this year include a new AirTag, an all-new smart home hub, and more. We shall find out exactly what Apple has planned in six days from now.

Cook's post seems to be more of a teaser rather than an event invite, so it seems likely that any announcements would be shared in press releases on the Apple Newsroom website. But, there could be YouTube announcement videos too, like we saw when Apple announced new iMac, Mac mini, and MacBook Pro models with M4 chips last October.

Popular Stories

Apple Event Logo

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
iOS 26

iOS 26.4 Adds Two New Features to CarPlay

Tuesday March 24, 2026 1:55 pm PDT by
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps. To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Mac Pro Feature Teal

Apple Confirms Mac Pro Is Dead, No Future Models Planned

Thursday March 26, 2026 2:04 pm PDT by
Apple has discontinued the Mac Pro and has removed the machine from its website, reports 9to5Mac. Apple said it does not plan to design a new version of the Mac Pro, and no new model will be coming in the future. The Mac Pro was last updated in 2023, which was when Apple added an M2 Ultra Apple silicon chip, but the chassis has not been refreshed since 2019. Apple redesigned the Mac Pro to...

Top Rated Comments

15 months ago
Based on the image.. it’s definitely the return of the Apple SuperDrive

Yay physical media!! What is old is new again.

Attachment Image
Score: 77 Votes (Like | Disagree)
Expos of 1969 Avatar
15 months ago
A new CEO. Tim will announce his retirement on Wednesday.
Score: 50 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.
A new member to the family would seem to indicate a new product. An updated iPhone SE or M4 MacBook Air wouldn't really be considered a new member of the family, would it?
Score: 43 Votes (Like | Disagree)
stanman64 Avatar
15 months ago
iPhone SE is most likely, but “new member of the family” has me thinking something home-related.
Score: 37 Votes (Like | Disagree)
TokyoKiller Avatar
15 months ago
Hmm that graphic does awfully look like an AirTag
Score: 36 Votes (Like | Disagree)
axelandersh Avatar
15 months ago
Somehow I really doubt a new SE warrants a teaser from Tim Cook
Score: 35 Votes (Like | Disagree)