Apple CEO Tim Cook Visited New Orleans for Super Bowl

Apple CEO Tim Cook spent the weekend in New Orleans, Louisiana, which is where Super Bowl LIX was held on Sunday. Cook visited several locations in New Orleans, and chronicled the trip in a short social media video.

Apple Music Halftime Show Kendrick Lamar Video
Cook started his trip off visiting Harry Connick Jr. at the Ellis Marsalis Center for Music (EMCM), known for youth music education. Apple funds EMCM with Apple technology and grants to sponsor young musicians.

He then visited Domilise's Po-Boy for a meal with NFL wide receiver Odell Beckham Jr., and met up with country singer Shaboozey. After that, Cook took a trip to the Apple Music Radio Studio that was hosting daily Super Bowl LIX broadcasts featuring New Orleans music, and he stopped by the Apple location at Lakeside Shopping Center to meet up with students learning to use GarageBand.


Ahead of the Super Bowl, Cook saw the NFL Host Committee Parade, which included an Apple Music-sponsored float that young artists from Arts New Orleans designed using an iPad and Apple Pencil.

Cook then attended the Super Bowl and watched the ‌Apple Music‌ Super Bowl LIX halftime show with Kendrick Lamar. Cook's short video on his trip ends with a thank you to the city of New Orleans for hosting him.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...

Top Rated Comments

2761216 Avatar
11 weeks ago

Snoozer of a Superbowl, and from what I hear a rather boring halftime (I actually stopped watching before halftime). Hopefully he chatted with the right people to expand Apple music.
The Chiefs getting decimated is a snoozer?
The entire stadium singing A minorrr while Kendrick Lamar destroys Drake is boring?

You watched the same Super Bowl as the rest of us?
Score: 16 Votes (Like | Disagree)
amaze1499 Avatar
11 weeks ago
This Macrumor is about the fact that Tim Cook posted on X telling the world he was going to be a the SuperBowl.
Score: 8 Votes (Like | Disagree)
Aeronauts Avatar
11 weeks ago
It’s time Tim Cook and Eddy Cue retired. We need a new generation with fresh ideas to bring the excitement back to Apple products.
Score: 7 Votes (Like | Disagree)
EllieCat Avatar
11 weeks ago
“They not like us billionaires”
Score: 7 Votes (Like | Disagree)
G5isAlive Avatar
11 weeks ago

This Macrumor is about the fact that Tim Cook posted on X telling the world he was going to be a the SuperBowl.
For those of us already bored to death by the SuperBowl, we get to read Tim Cook's travel itinerary. Cool.
Score: 7 Votes (Like | Disagree)
ThomasJL Avatar
11 weeks ago
Hey, Tim, many students, musicians, and other artists cannot afford Apple products since you became CEO and raised prices. Stop tweeting like you actually care about students, musicians, and other artists. You care far more about maximizing profits for shareholders than you care about helping students, musicians, and other artists.
Score: 6 Votes (Like | Disagree)