AppleCare+ Policy Change Coming to Apple Stores

Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman.

applecare apple care banner
Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores.

Fortunately, Gurman said AppleCare+ will remain available as a one-time purchase on Apple's online store, at least for now.

It is unclear if this policy change is limited to the U.S. or will apply worldwide.

Apple likely profits more by offering AppleCare+ as a monthly or annual subscription, which helps to boost the company's services revenue.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

Chet-NYC Avatar
12 months ago
That's a HUGE change. The one time $199 was $40 cheaper than doing it monthly. I also figure that people won't, or will forget to unsubscribe after two years. Someone keeps their phone three years, that's another $120 of revenue.

I hate how seemingly everything in life is becoming a subscription.
Score: 66 Votes (Like | Disagree)
Expos of 1969 Avatar
12 months ago
Soon you will have to buy a subscription "Shop Apple" to buy any products...
Score: 31 Votes (Like | Disagree)
thefrost Avatar
12 months ago
What's next? Subscription for viewing the App Store?
Score: 24 Votes (Like | Disagree)
Plutonius Avatar
12 months ago
I don't bother with AppleCare on any of my products anymore.

Like any insurance, it's priced such that Apple makes a profit.
Score: 22 Votes (Like | Disagree)
McNads Avatar
12 months ago

It’s better monthly as you can extend it beyond the 2 years.
You can extend one-time purchase AC+ after two years in quite a few regions.
Score: 21 Votes (Like | Disagree)
ThomasJL Avatar
12 months ago
Tim Crook just keeps getting worse and worse.
Score: 20 Votes (Like | Disagree)