AppleCare+ Policy Change Coming to Apple Stores

Starting next week, Apple's retail stores will no longer offer AppleCare+ plans as a one-time purchase, according to Bloomberg's Mark Gurman.

applecare apple care banner
Instead, he said the stores will only offer AppleCare+ as a subscription. For example, AppleCare+ for the iPhone 16 Pro Max costs $9.99 per month, or $199 upfront for two years. The latter option would no longer be available at Apple's stores.

Fortunately, Gurman said AppleCare+ will remain available as a one-time purchase on Apple's online store, at least for now.

It is unclear if this policy change is limited to the U.S. or will apply worldwide.

Apple likely profits more by offering AppleCare+ as a monthly or annual subscription, which helps to boost the company's services revenue.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro Colors

iPhone 17 Pro Max Teardown Reveals Qualcomm's Snapdragon X80 Modem for 5G

Friday September 19, 2025 7:39 am PDT by
While the iPhone Air is equipped with Apple's custom C1X modem for cellular connectivity, all of the iPhone 17 models are outfitted with Qualcomm modems still. A teardown video shared on Chinese platform Bilibili today (via Reddit) appears to confirm the iPhone 17 Pro Max is equipped with Qualcomm's Snapdragon X80 modem in particular. The same modem is likely used in the iPhone 17 and iPhone ...
iphone 17 pro max techwoven

Here Are The Best Cases You Can Buy for Your New iPhone 17 and iPhone Air

Friday September 19, 2025 6:46 am PDT by
Apple's new iPhones launch today, and there are plenty of options to choose from when it comes to protecting your new device from drops and scratches. In this article, we're taking a look at some of the best options for iPhone 17, iPhone 17 Pro, and iPhone 17 Air cases, as well as a few charging accessories. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...

Top Rated Comments

Chet-NYC Avatar
8 months ago
That's a HUGE change. The one time $199 was $40 cheaper than doing it monthly. I also figure that people won't, or will forget to unsubscribe after two years. Someone keeps their phone three years, that's another $120 of revenue.

I hate how seemingly everything in life is becoming a subscription.
Score: 66 Votes (Like | Disagree)
Expos of 1969 Avatar
8 months ago
Soon you will have to buy a subscription "Shop Apple" to buy any products...
Score: 31 Votes (Like | Disagree)
thefrost Avatar
8 months ago
What's next? Subscription for viewing the App Store?
Score: 24 Votes (Like | Disagree)
Plutonius Avatar
8 months ago
I don't bother with AppleCare on any of my products anymore.

Like any insurance, it's priced such that Apple makes a profit.
Score: 22 Votes (Like | Disagree)
McNads Avatar
8 months ago

It’s better monthly as you can extend it beyond the 2 years.
You can extend one-time purchase AC+ after two years in quite a few regions.
Score: 21 Votes (Like | Disagree)
ThomasJL Avatar
8 months ago
Tim Crook just keeps getting worse and worse.
Score: 20 Votes (Like | Disagree)