Apple Continues Promoting Severance Ahead of Season 2 Premiere

The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is continuing to promote the show. The company's main Apple.com website now has a section dedicated to Lumon Industries, the fictional business that "innies" work for in Severance.

lumon severance
On Tuesday, several key Severance actors attended a promotion at Grand Central Terminal in New York City. The team sat at workstations modeled after the workstations they use on the show, and sat in a glass cube for several hours as part of a live-action Severance event attended by the public and members of the press.

Severance actors have also been attending talk shows. Adam Scott, one of the main characters of the show, visited The Late Show with Stephen Colbert. Scott said that during the promotion at Grand Central Terminal, the actors were locked in the cube for several hours. "None of us peed at all, for three hours," he said. "Didn't leave a glass cube for three hours." Scott went on to say it was a lot of fun, though.


Members of the media have already been able to watch the second season of Severance, and it is so far receiving rave reviews.

The show is available on Apple TV+, Apple's streaming service that's priced at $9.99 per month.

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Top Rated Comments

klasma Avatar
11 weeks ago

Is there a Severance app where we can pretend we are working at Lumon Industries?
There’s a Severance focus mode, but by design you don’t remember it.
Score: 8 Votes (Like | Disagree)
JitteryJimmy Avatar
11 weeks ago
Ah, it's funny that a major prop in the show is a (modified) DG terminal that I used extensively in the 1980s.

Interestingly enough, Data General is now essentially owned by Dell, via its EMC acquisition. Data General was started by some ex-Digital engineers. Microsoft Windows was based on Digital's primary OS, VMS. Digital itself was snapped up by Compaq, now part of HP. It's all one big, giant circle.
Score: 6 Votes (Like | Disagree)
dantay Avatar
11 weeks ago
Season one was sooooo good, best thing I’ve watched in ages……fingers crossed for season two.
Score: 5 Votes (Like | Disagree)
mikeray Avatar
11 weeks ago
It’s finally coming out !! The wait was too long.
Score: 5 Votes (Like | Disagree)
icwhatudidthere Avatar
11 weeks ago

Apple should sell a Mac with the same look of the computers in Severance. I would buy one.
I really want something like they have in Silo.
Score: 3 Votes (Like | Disagree)
maxfromdenmark Avatar
11 weeks ago

Is there a Severance app where we can pretend we are working at Lumon Industries?
Oh boy. You don’t need any app for that. Just come to my work place and I will guarantee you that experience is almost identical.
Score: 3 Votes (Like | Disagree)