Apple Continues Promoting Severance Ahead of Season 2 Premiere - MacRumors
MacRumors is in read-only mode during maintenance — some content may be out of date.
Skip to Content

Apple Continues Promoting Severance Ahead of Season 2 Premiere

The second season of hit television show Severance is set to be available to stream starting tomorrow, and Apple is continuing to promote the show. The company's main Apple.com website now has a section dedicated to Lumon Industries, the fictional business that "innies" work for in Severance.

lumon severance
On Tuesday, several key Severance actors attended a promotion at Grand Central Terminal in New York City. The team sat at workstations modeled after the workstations they use on the show, and sat in a glass cube for several hours as part of a live-action Severance event attended by the public and members of the press.

Severance actors have also been attending talk shows. Adam Scott, one of the main characters of the show, visited The Late Show with Stephen Colbert. Scott said that during the promotion at Grand Central Terminal, the actors were locked in the cube for several hours. "None of us peed at all, for three hours," he said. "Didn't leave a glass cube for three hours." Scott went on to say it was a lot of fun, though.


Members of the media have already been able to watch the second season of Severance, and it is so far receiving rave reviews.

The show is available on Apple TV+, Apple's streaming service that's priced at $9.99 per month.

Popular Stories

iOS 27 Next to iPhone

Here's When iOS 27 Rolls Out Today in Every Time Zone [Update: It's Out]

Sunday September 13, 2026 3:00 am PDT by
Update 10:04 a.m.: iOS 27 is rolling out now, though it may take a bit for all users to see it, so keep checking! Apple is about to release iOS 27, which will finally deliver more advanced Siri AI capabilities as well as a variety of other refinements, improvements, and new features to iPhones. It's Apple's biggest software update of the year, and Apple announced at Wednesday's iPhone event...
iOS 27 Icon iPhone

iOS 27 Available Now With These 8 New Features

Monday September 14, 2026 9:00 am PDT by
Update — 10 a.m. Pacific Time: Apple has released iOS 27. During its iPhone 18 Pro and iPhone Duo event last week, Apple announced that iOS 27 will be released widely on Monday, September 14. iOS 27 should be available around 10 a.m. Pacific Time / 1 p.m. Eastern Time today via the Settings app, under General → Software Update. Below, we have highlighted eight new features and...
deep black iphone 18 pro

Apple Says iPhone 18 Pro Max Sold in U.S. Differs in One Way

Saturday September 12, 2026 3:27 pm PDT by
As noted by Nicolas Lellouche, who writes for the French tech website Numerama, Apple has updated its tech specs pages for the iPhone 18 Pro and iPhone 18 Pro Max to clarify which models are equipped with its new C2 cellular modem and where. Apple now says the iPhone 18 Pro has a C2 modem worldwide, while the iPhone 18 Pro Max uses the chip in every country except for the U.S. According...

Top Rated Comments

klasma Avatar
22 months ago

Is there a Severance app where we can pretend we are working at Lumon Industries?
There’s a Severance focus mode, but by design you don’t remember it.
Score: 8 Votes (Like | Disagree)
22 months ago
Ah, it's funny that a major prop in the show is a (modified) DG terminal that I used extensively in the 1980s.

Interestingly enough, Data General is now essentially owned by Dell, via its EMC acquisition. Data General was started by some ex-Digital engineers. Microsoft Windows was based on Digital's primary OS, VMS. Digital itself was snapped up by Compaq, now part of HP. It's all one big, giant circle.
Score: 6 Votes (Like | Disagree)
dantay Avatar
22 months ago
Season one was sooooo good, best thing I’ve watched in ages……fingers crossed for season two.
Score: 5 Votes (Like | Disagree)
22 months ago
It’s finally coming out !! The wait was too long.
Score: 5 Votes (Like | Disagree)
maxfromdenmark Avatar
22 months ago

Is there a Severance app where we can pretend we are working at Lumon Industries?
Oh boy. You don’t need any app for that. Just come to my work place and I will guarantee you that experience is almost identical.
Score: 3 Votes (Like | Disagree)
22 months ago

Apple should sell a Mac with the same look of the computers in Severance. I would buy one.
I really want something like they have in Silo.
Score: 3 Votes (Like | Disagree)