Apple Watch Will Motivate You to Meet Your 2025 Fitness Goals, Apple Says in New Ad

Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year's resolutions.


In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going.

"This year, what if a little bit of help on our wrists could help us quit, quitting?" asks the ad, followed by the tagline "motivation on your wrist."

Apple highlights the Apple Watch notifications for closing activity rings and meeting workout goals, along with specific running-focused features such as the option to track pace and get alerts to step it up.

Popular Stories

iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Intel Inside iPhone Feature

Apple's Return to Intel Rumored to Extend to iPhone

Friday December 5, 2025 10:08 am PST by
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone. In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
ive and altman

Jony Ive's OpenAI Device Barred From Using 'io' Name

Friday December 5, 2025 6:22 am PST by
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports. iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Monday December 1, 2025 2:40 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

Expos of 1969 Avatar
12 months ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
While I dislike many of their ads, I think this one is pretty good. Very brief and right to the point.
Score: 12 Votes (Like | Disagree)
arc of the universe Avatar
12 months ago
my daughter gave me my apple Watch as a gift, in January 2023.
been using it for almost 2 years.
these two years have been my most active (most workouts), probably ever.
did the Watch achieve this? no. of course not. i achieved it.
did my Watch help me to keep going, giving me data that i used to increase my runs and long distance walks, much like the young woman in the ad?
yes. a definite yes.
i love the freedom (notifications and apple pay). and every data point that it provides.
Score: 12 Votes (Like | Disagree)
coffeemilktea Avatar
12 months ago
Getting nagged by a watch... modern technology is such a beautiful thing. ?
Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
12 months ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
It still has it in places other than the US, and it's still there, just disabled.

I personally don't care anything about the O2 sensor, and haven't in the over 15 years that I've been using GPS watches. It never mattered much for my running.
Score: 6 Votes (Like | Disagree)
Ghost31 Avatar
12 months ago
Hey Apple, don’t tell me what to do. I’ve been quitting all my life and I’m not about to stop now.
Score: 6 Votes (Like | Disagree)
JapanApple Avatar
12 months ago
I say yes. I have been using it for years and lost 45 pounds in 3 years. Yes, it helps get my workouts done. ?
Score: 5 Votes (Like | Disagree)