Apple Watch Will Motivate You to Meet Your 2025 Fitness Goals, Apple Says in New Ad

Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year's resolutions.


In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going.

"This year, what if a little bit of help on our wrists could help us quit, quitting?" asks the ad, followed by the tagline "motivation on your wrist."

Apple highlights the Apple Watch notifications for closing activity rings and meeting workout goals, along with specific running-focused features such as the option to track pace and get alerts to step it up.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

Expos of 1969 Avatar
15 months ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
While I dislike many of their ads, I think this one is pretty good. Very brief and right to the point.
Score: 12 Votes (Like | Disagree)
15 months ago
my daughter gave me my apple Watch as a gift, in January 2023.
been using it for almost 2 years.
these two years have been my most active (most workouts), probably ever.
did the Watch achieve this? no. of course not. i achieved it.
did my Watch help me to keep going, giving me data that i used to increase my runs and long distance walks, much like the young woman in the ad?
yes. a definite yes.
i love the freedom (notifications and apple pay). and every data point that it provides.
Score: 12 Votes (Like | Disagree)
coffeemilktea Avatar
15 months ago
Getting nagged by a watch... modern technology is such a beautiful thing. ?
Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
15 months ago

Keep cringing with their new ads. I really just don't care for the ad campaigns they use now and the watch still doesn't have O2 sensing back.
It still has it in places other than the US, and it's still there, just disabled.

I personally don't care anything about the O2 sensor, and haven't in the over 15 years that I've been using GPS watches. It never mattered much for my running.
Score: 6 Votes (Like | Disagree)
Ghost31 Avatar
15 months ago
Hey Apple, don’t tell me what to do. I’ve been quitting all my life and I’m not about to stop now.
Score: 6 Votes (Like | Disagree)
JapanApple Avatar
15 months ago
I say yes. I have been using it for years and lost 45 pounds in 3 years. Yes, it helps get my workouts done. ?
Score: 5 Votes (Like | Disagree)