New Apple TV Rumored to Launch Next Year With These Features

The current Apple TV 4K was released more than two years ago, so the streaming device is becoming due for a hardware upgrade soon. Fortunately, it was recently rumored that a new Apple TV will launch at some point next year.

apple tv 4k yellow bg feature
Below, we recap rumors about the next-generation Apple TV.

Bloomberg's Mark Gurman last week reported that Apple has been working on its own combined Wi-Fi and Bluetooth chip that will roll out in multiple devices next year, including new Apple TV and HomePod mini models. He said the chip will support Wi-Fi 6E, which would be an upgrade over the current Apple TV's standard Wi-Fi 6 support. Wi-Fi 6E extends the capabilities of Wi-Fi 6 to the 6 GHz band, enabling faster wireless speeds and reduced signal interference with a compatible device and router.

No major design changes have been rumored for the next Apple TV specifically, but Gurman said Apple has considered adding a built-in camera to a future model. tvOS 17 added a FaceTime app to the Apple TV, allowing for users to have video calls by using the rear camera on a connected iPhone or iPad. If the Apple TV gained a built-in camera, users would no longer need to rely on an external device for video calls on the TV.

Unsurprisingly, the next Apple TV is also expected to be equipped with a newer chip for faster performance. The current Apple TV is equipped with the A15 Bionic chip that debuted in the iPhone 13 models in 2021. Apple has released several newer A-series chips since then, including the A16 Bionic, A17 Pro, A18, and A18 Pro.

The next Apple TV could have lower pricing. Apple analyst Ming-Chi Kuo suggested that the next model could have a sub-$100 starting price. In the U.S., the current Apple TV is available with 64GB or 128GB of storage for $129 and $149, respectively.

It is unclear exactly when in 2025 the new Apple TV would launch. Here is when the previous five Apple TV models were announced:

  • Third-generation Apple TV 4K: October 2022
  • Second-generation Apple TV 4K: April 2021
  • First-generation Apple TV 4K: September 2017
  • Apple TV HD: September 2015
  • Third-generation Apple TV: March 2012

Read our Apple TV roundup for more details.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...

Top Rated Comments

kaishockz Avatar
15 months ago

The Apple TV works, but it is a pretty boring product.
What do you expect from a product which does what it should ?

You wanna watch tv/movies/ show , you dont need fancy stuff on your tv.
Score: 25 Votes (Like | Disagree)
15 months ago
The bulit-in camera rumor still makes no sense to me.
Score: 15 Votes (Like | Disagree)
15 months ago
That integrated camera would have a good view of the back of my TV.
Score: 13 Votes (Like | Disagree)
McWetty Avatar
15 months ago
Give me bitstreaming lossless audio support, or GTFO.
Score: 13 Votes (Like | Disagree)
15 months ago
No mention of Apple Intelligence support for Siri in the  TV? It is a HomeKit hub. It should get upgraded Siri support.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago

Nah. Update the CPU and/or increase the storage, and drop the price.
Update CPU, leave base storage at 64GB, increase RAM from 4GB to 6GB or even 8GB (for AI) *and* lower starting price to $89 or $99
Score: 12 Votes (Like | Disagree)