Aloha Browser Update Promises End to Endless Cookie Prompts

Privacy-focused Aloha Browser has announced a new Cookie Consent Management feature that aims to eliminate repetitive cookie permission pop-ups while maintaining user privacy controls.

aloha browser
Released today for its iOS app, the new feature allows people to set their cookie preferences once at the browser level rather than responding to prompts on every website.

The new system is designed to address the common frustration with cookie consent banners, which studies show approximately 70% of users either ignore or dismiss without reading. But instead of simply blocking pop-ups, Aloha says its solution actively communicates user preferences to websites through a standardized API.

"How the industry manages cookie consent is backward and has actually backfired," said Andrew Frost Moroz, Founder of Aloha Browser. "It's time to give users the ability to manage their privacy preferences across the web without being constantly interrupted by cookie pop-ups."

The feature offers several preference options, including allowing or rejecting all cookies, creating custom settings for different cookie categories, or setting specific preferences for individual websites. Aloha says these choices are stored securely in the browser and automatically applied across all sites visited. The new feature can be found in Aloha's settings menu under AdBlock ➝ GDPR Consent.

The company presented its new approach to cookie management at the W3C's TPAC 2024 conference, where it reportedly received industry support. Aloha Browser can be found on the App Store [Direct Link], and includes a built-in VPN, ad blocker, privacy reporting, background audio playing support, advanced file management options, and more.

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Top Rated Comments

Ctrlos Avatar
17 weeks ago
Before this thread turns political, I'd just like to remind everyone that the spirit of the EU law was to stop cookies and browser tracking altogether. Scummy websites (nearly every website it seems) got around this by purposefully, of their own accord putting up a prompt asking users if they were ok being tracked.

The reason the cookie prompts exist is due to the website you are visiting and not some mandate by the EU. Aim your blame accordingly.

Score: 20 Votes (Like | Disagree)
Flamingdeathbolts Avatar
17 weeks ago
Why did it take so long for someone to create this. I’m downloading their browser asap.
Score: 14 Votes (Like | Disagree)
cicalinarrot Avatar
17 weeks ago
I find it incredible both for good and for bad how cookie disclosure was enforced.
They managed to force the whole web to have it. They did it with random criteria.
The solution was, of course, to have a standard section handled by browsers like alerts and notifications, with global settings (always allow functional, ask, allow all, and so on). This would have killed predatory data brokers.
Instead, you can make the sneakiest buttons, hide or put in a second page the "refuse all" button and so on. The internet experience has never been this bad.
Score: 14 Votes (Like | Disagree)
Skyscraperfan Avatar
17 weeks ago
Tracking cookies that do not benefit the user at all should simply be illegal. It is very intrusive if you look up something at Amazon and then then ads for that product follow you everywhere around the internet.
Score: 10 Votes (Like | Disagree)
infinitejest Avatar
17 weeks ago
Isn't this the browser that sends your bookmarks and open tabs to their servers unencrypted, even if you don't have the sync option turned on?

And a free VPN seems super suspicious too. To offer something like that, they have to sell your data.

I would stay away from this browser.
Score: 9 Votes (Like | Disagree)
andrewxgx Avatar
17 weeks ago
there wont be any standarized way to ged rid of those until there is law in place which enforces those.
theres zero reason for website owners to provide this. they want you to click that "agree" button.
Score: 6 Votes (Like | Disagree)