Apple Warns Developers About Longer App Review Times During the Holidays
Apple today informed developers that App Store review times could increase as the 25th approaches, with Apple recommending that developers start getting their apps and games up to date and ready for the season.
There was a time where Apple would shut down App Store Connect entirely during the week of Christmas and not accept new app or app review submissions at all, but reviews now continue throughout the holiday.
Apple says that it is anticipating a high volume of app submissions, and reviews could take longer to complete between December 20 and December 26. Developers should submit time-sensitive submissions early to ensure they get through review in time.
The busiest season on the App Store is almost here.
Make sure your apps and games are up to date and ready. App Review will continue to accept submissions throughout the holiday season.
Please plan to submit time-sensitive submissions early, as we anticipate high volume and reviews may take longer to complete from December 20-26.
Developers often like to offer sales, promotions, and new content during December as people receive new devices, App Store gift cards, and more during the holiday period.
Popular Stories
iOS 26.4 was released today, and it includes a couple of new features for CarPlay: an Ambient Music widget and support for voice-based chatbot apps.
To update your iPhone 11 or newer to iOS 26.4, open the Settings app and tap on General → Software Update. CarPlay will automatically offer the new features so long as the iPhone connected to your vehicle is running iOS 26.4 or later....
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features.
The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...
Apple today released new firmware for the AirPods Pro 2, AirPods Pro 3, and the AirPods 4. The firmware has a version number of 8B39, up from 8B34 on the AirPods Pro 3, 8B28 on the AirPods Pro 2, and 8B21 on the AirPods 4.
There is no word on what's included in the firmware, but Apple has a support document with limited notes. Most updates are limited to bug fixes and performance...
