Apple Highlights Apple Pay in New 'Plates' Ad
Apple today shared a new Apple Pay ad ahead of the holidays, promoting the service's ease of use for online shopping. With Apple Pay, a stored card can be used for a purchase with just Face ID or Touch ID authentication, allowing for quick purchases.
In the spot, a woman with a plate collection has an empty spot, and she uses Apple Pay to purchase a plate in just a tap with Apple Pay.
The ad ends with the tagline "Pay the Apple Way," which is also the messaging that's on the Apple Pay website.
Popular Stories
Apple today shared a new ad highlighting AirPods Pro 3 Active Noise Cancellation.
The ad stars Vini Jr., a Brazilian professional footballer who plays for Real Madrid and the Brazil national team, and it arrives as the 2026 FIFA World Cup gets underway. In the spot, Vini Jr. dances through the streets to music only he can hear.
Apple marketing chief Greg Joswiak shared the video on social ...
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing.
Surfers can be hundreds of meters away from the beach during competitions and can't hear announcements over the sound of the water and the wind. The World Surf League has adopted the Apple Watch to solve the problem, linking...
The Apple TV 4K hasn't been updated since 2022, and it's due for a refresh. An update is planned for 2026, but Apple is likely going to wait to launch it after Siri AI launches in iOS 27.
Design
Apple TV design updates don't happen often, and that's not changing. The next Apple TV is going to have the same squircle shape as the current model, and it'll continue to be made from a black...
