MacBook Pro Won't Switch to OLED Display Next Year, Two Analysts Say

Of course not

Apple has stopped worrying about making the best products they can

It's now just a big product/price tiering and Services rent extraction operation

After it took them 4 years to pick 5 colors and add a USB-C port to the AirPods Max, it will take at least 5 more years to put an OLED on a Mac.

Meanwhile, the customer keeps paying.

I wonder why it's taking so long... other brands like Asus, Dell, and Lenovo already have laptops with OLED screens. Is there just some super-secret sauce that Apple insists on adding to theirs that makes it impossible to just use whatever screen technology already exists? ?

Honestly what’s going on with Apple, after the AirPods max having nothing, and all designs not changing year after year, now the MacBooks, I have the M1 Max MacBook Pro 16 and 4 years in and all we get is chip bump each year; how about removing the notch or make it lighter or something; it’s like Apple doesn’t have any design team anymore. This is poor

What's more profitable for Apple: reuse the same old technology that "we" will "just buy anyway" or adopt the newer, more expensive technology that we will also buy but make less profit for AAPL? If the money is going to readily change hands anyway, I presume AAPL is clinging to the "most profitable" choice.

Windows PCs generally lack Apple's fat margins courtesy of intense competition. So they can put in a superior technology like OLED screens and still be priced below MBs. How? By not demanding such a big cut of each transaction as profit. And all that competition presses them to try to out-FAB each other in pursuit of more volume vs. maximize profit per unit sold to a relatively small number of buyers.

Apple can just do what modern Apple does: prioritize profit above all else. They know "we" will buy anyway. Throw us a bone with a new case color or other visible but barely meaningful benefit beyond an immediate reaction.

If we want big, (r)evolutionary changes, we- as a group- have to speak the only language modern Apple will hear: opt to NOT buy and they'll "try harder." Else, complain/whine/gripe but buy anyway and seller is doing exactly the right thing: maximizing profit for shareholders.

I wonder why it's taking so long... other brands like Asus, Dell, and Lenovo already have laptops with OLED screens. Is there just some super-secret sauce that Apple insists on adding to theirs that makes it impossible to just use whatever screen technology already exists? ?

They probably want good brightness so tandem OLED + keeping their margins. I suspect the screen tech is too expensive for such large panels