Apple Shares Humorous 'The Underdogs' Video Featuring iPhone, iPad, Mac, and Apple Vision Pro

Thursday July 18, 2024 5:52 am PDT by Tim Hardwick

Apple today shared a humorous new video on its YouTube channel that dramatizes many of the uses of Apple devices, including its Apple Vision Pro spatial computing device.

Watch on YouTube

Titled "OOO (Out of Office)," the 10-minute video follows design team "The Underdogs" as they travel to Thailand in a last-ditch attempt fulfill a client's wishes. In order to do so, they must find a new packaging factory, solve last-minute design changes, create prototypes, break down language barriers, and more.

Apple has shared longer ads in the past featuring "The Underdogs" design team racing against time to fulfill the needs of a client, but this is the first one to feature one of the characters using an Apple Vision Pro headset to multi-task across several open windows in virtual space.

The short comes after similar "Apple at Work" videos that Apple published in 2019, 2020, and 2023 using the same actors. Other highlighted products, apps, and features in the video include Live Voicemail, Translate, AirDrop, NameDrop, Apple Wallet, Standby Mode, Animoji, FaceTime, Ringtones, AR, Object Capture, Mac Virtual Display, and more.

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Top Rated Comments

Alwaysfindsaway

30 months ago

I actually love these mini series. They are very well done and pretty funny. If only I could use my Apple products like these guys. But a lot of businesses simply use PCs and the interoperability of Apple products to do things like presentations and such is almost nonexistent.

Score: 15 Votes (Like | Disagree)

bunty

30 months ago

Not utilizing AirTags in their luggage was painfully obvious. I'd have re-written it to include AirTags for all and have Happy (great character, btw) and the guy chasing it all over the place -while they still work remotely with the rest of the team- as a subplot.

Score: 6 Votes (Like | Disagree)

orbital~debris

30 months ago

Haven't watched this yet (will do later with my children – they're huge fans 😄), but as soon as I noticed it was posted to YouTube I did think I must have a look around the MR forums to see if there are any others here who are appreciative of The Underdogs.

They're so well done, and have always felt like a consequence of Apple moving into entertainment with Apple TV+. Also the WFH one in particular actually helped make WFH itself feel more natural, for me at least 🙌🏻

Score: 5 Votes (Like | Disagree)