Apple Shares Humorous 'The Underdogs' Video Featuring iPhone, iPad, Mac, and Apple Vision Pro

Thursday July 18, 2024 5:52 am PDT by Tim Hardwick

Apple today shared a humorous new video on its YouTube channel that dramatizes many of the uses of Apple devices, including its Apple Vision Pro spatial computing device.

Titled "OOO (Out of Office)," the 10-minute video follows design team "The Underdogs" as they travel to Thailand in a last-ditch attempt fulfill a client's wishes. In order to do so, they must find a new packaging factory, solve last-minute design changes, create prototypes, break down language barriers, and more.

Apple has shared longer ads in the past featuring "The Underdogs" design team racing against time to fulfill the needs of a client, but this is the first one to feature one of the characters using an Apple Vision Pro headset to multi-task across several open windows in virtual space.

The short comes after similar "Apple at Work" videos that Apple published in 2019, 2020, and 2023 using the same actors. Other highlighted products, apps, and features in the video include Live Voicemail, Translate, AirDrop, NameDrop, Apple Wallet, Standby Mode, Animoji, FaceTime, Ringtones, AR, Object Capture, Mac Virtual Display, and more.

Tag: Apple Ads

Popular Stories

Apple Preparing 'Most Significant Overhaul in the iPhone's History'

Sunday March 29, 2026 8:18 am PDT by Joe Rossignol

Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone. In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history." "iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said. Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...

• 175 comments

Apple to Launch These 15+ New Products Later This Year

Friday March 27, 2026 2:03 pm PDT by Joe Rossignol

March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it. Nevertheless, there is still a lot more to come this year. Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...

• 65 comments

Apple Releasing Two New iPhone Apps This Year

Saturday March 28, 2026 8:00 am PDT by Joe Rossignol

Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality. With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...

• 11 comments

Top Rated Comments

Alwaysfindsaway

22 months ago

I actually love these mini series. They are very well done and pretty funny. If only I could use my Apple products like these guys. But a lot of businesses simply use PCs and the interoperability of Apple products to do things like presentations and such is almost nonexistent.

Score: 15 Votes (Like | Disagree)

bunty

22 months ago

Not utilizing AirTags in their luggage was painfully obvious. I'd have re-written it to include AirTags for all and have Happy (great character, btw) and the guy chasing it all over the place -while they still work remotely with the rest of the team- as a subplot.

Score: 6 Votes (Like | Disagree)

orbital~debris

22 months ago

Haven't watched this yet (will do later with my children – they're huge fans 😄), but as soon as I noticed it was posted to YouTube I did think I must have a look around the MR forums to see if there are any others here who are appreciative of The Underdogs.

They're so well done, and have always felt like a consequence of Apple moving into entertainment with Apple TV+. Also the WFH one in particular actually helped make WFH itself feel more natural, for me at least 🙌🏻

Score: 5 Votes (Like | Disagree)