The report cites three sources who said Apple will be opening a new retail store in a 125-year-old heritage building located at 1255 Saint-Catherine Street, which would be less than 100 meters away from the company's current store on the street. Apple's contractors are said to be in the process of completing major renovations to the building, which has been vacant for a few years after clothing retailer Ardene left the space.
Bloomberg's Mark Gurman last year reported that Apple was considering relocating its Saint-Catherine store. At the time, he said Apple aimed to open the new store in February 2025, but the timeframe could change. La Presse reported that Apple's current space on the street is already listed as available for lease online. Apple has not publicly announced any plans to relocate the store, and it did not respond to our inquiry.
1255 Sainte-Catherine Street (Image Credit: LoopNet)
Apple's existing two-floor store on Sainte-Catherine Street first opened in 2008, in Montréal's downtown Ville-Marie area. The store will be temporarily closed for one day on Tuesday, April 23, for reasons unclear, according to Apple's website.
The new location would be Apple's first store within a historic building in Canada, with many of the company's other locations in the country found in indoor shopping malls. Apple recently relocated its store at the Square One shopping mall in Mississauga, Ontario, just west of Toronto, as it continues to modernize its Canadian retail fleet.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports.
Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.
Ad Age released an exclusive look...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
This might be the most classy-looking Apple store I've ever seen. ?
You should download the Facades app or look at applestorefronts.appspot.com. There are many classy ones that I find nicer or at the very least equal vs. the planned Montreal one.
This is sad... a soulless corporate entity taking over a beautiful building only to ram a bunch of brand cheerleaders gawking over shiny iphones like sheep just to fill the pockets of a THREE TRILLION DOLLAR COMPANY.
Ugh.
Yeah... I guess it's better to let those dilapidated heritage buildings be demolished as the costs for renovations and bringing them up to modern (and required) commercial building codes isn't something most companies want to deal with.
It's literally moving 2 buildings away. It's moving from next to the Ogilvy building to right next to the Ogilvy building. Ironically, this is also next to Hermes Montreal.
Maybe an unpopular opinion, but I wish they wouldn’t do this. I was in DC last year and stopped by the store near the national portrait gallery and really didn’t like it, super weird place.
It was a partially closed and unused building that Apple helped to restore, and currently shares the building with the DC History Center:
https://dchistory.org/about/carnegielibrary/
"From 1972 to 1977, the building sat unused. In 1977 the University of the District of Columbia proposed to make it the anchor for a Mt. Vernon Square campus, but later abandoned the plans. In 1999 the District of Columbia granted the Historical Society of Washington, D.C. a 99-year lease on the building to house an urban history museum. The Historical Society raised more than $20 million to renovate the building and opened the City Museum in 2003. Though the museum closed its doors in 2004, the DC History Center has continued to operate its Kiplinger Research Library, exhibits, and programs from the Carnegie Library.
In 2016 Apple executed an agreement with Events DC, which manages the building, to restore the Carnegie Library and lease some space for a store. In 2019 Apple, in partnership with DC History Center and Events DC, completed the restoration, creating today’s architectural gem in downtown DC. Today Apple shares the building with the DC History Center."
The current Apple Sainte-Catherine store
1255 Sainte-Catherine Street (Image Credit: LoopNet)
