New Mid-Cycle iPhone 15 Color Looking Less Likely This Year
Apple's usual strategy of introducing a new mid-cycle iPhone color in the spring is unlikely to be replicated for the iPhone 15 this year, if a new rumor out of Asia is anything to go by.
Apple usually introduces new iPhone color options in the spring to boost sales midway through the device's product cycle, keeping the device top-of-mind for consumers at a time when the next iPhone launch is still another six months away.
Apple has used the tactic frequently in recent years. In 2017 and 2018, it released red mid-cycle versions of the iPhone 7 and iPhone 8 lines, respectively. Then in 2021, Apple added a purple color to the iPhone 12 and iPhone 12 mini models for the spring season in late April.
In March 2022, the iPhone 13 lineup received new green finishes, and in the same month last year, Apple released the iPhone 14 and iPhone 14 Plus in a new yellow color. Each new color launch has been accompanied by a significant ad campaign to attract new customers and upgraders who did not make a purchase when the latest iPhone series was originally launched in the fall. This year could be different, however.
According to Chinese Weibo-based leaker Instant Digital, there is no new spring color scheme on the cards for the iPhone 15. It's also worth noting that Apple has already launched several iPhone cases and Apple Watch bands in refreshed color options. The refreshed accessories arrived when Apple released the new MacBook Air in early March. In previous years, such a move has often been accompanied by a new iPhone color.
Why Apple would forego the opportunity to boost sales in the middle of an iPhone cycle is not entirely clear, so it is worth taking the latest rumor with a pinch of salt for now. Production delays have reportedly pushed the release of new iPads into May, and Apple is not expected to hold a launch event to announce the devices, but the debut of a new iPhone color could always come separately in the form of a press release, which Apple has opted for in the past.
Popular Stories
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
