Report: Apple Podcasts Favors Shows With Subscriptions

Apple favors podcasts in its "Browse" tab that participate in its subscriptions program, according to Semafor.

Podcasts Feature
To be featured at the top of Apple Podcasts' Browse tab, creators simply have to submit a form to Apple, but the report noted that, last week, five of the first seven shows in the "Browse" carousel in the ‌Apple Podcasts‌ app were participants in ‌Apple Podcasts‌ Subscriptions.

Apple launched podcast subscriptions in 2021, allowing creators to offer premium content to their audience, such as bonus episodes and exclusive segments, in exchange for a small subscription fee. Apple, in return, takes up to a 30 percent cut of the revenue generated from these subscriptions.

One executive at an independent podcast told Semafor that Apple explicitly said to them that podcast subscription enrolment would help their chances of being promoted in the carousel, while another remarked that ‌Apple Podcasts‌ Subscriptions was worth participating in simply for in-app placement advantages. An individual at Apple added that the ‌Apple Podcasts‌ app is now designed to offer more features to shows that participate in the subscription program, with several key slots reserved for this purpose.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

DMG35 Avatar
14 months ago
Man, Apple seems to do shadier and shadier things every day. I still love their products but they do raise my brows seemingly every other day.
Score: 20 Votes (Like | Disagree)
klasma Avatar
14 months ago

But those days are mostly gone. Podcasts started out as randoms in their basement recording on their laptop mics, now many of them are professional operations that people rely on to feed their families. There are still some of the former around, but we're kidding ourselves if we don't look at podcasts as a business.
I‘m okay that those exist, but Apple being hell-bent on taking an extra cut of every service and content you access through an Apple device is an abuse of their position. The bicycle for your mind turned into a vacuum for your wallet. It literally sucks.
Score: 12 Votes (Like | Disagree)
klasma Avatar
14 months ago

They don’t build and grow platforms for some charitable purpose. Apple is a business and it’s executives dutifully bound to maximize profits as much as possible in conjunction with maintaining the health of the company.
This is very American view of business. There is absolutely no necessity to maximize profits in order to have a healthy business. It’s also a myth that there would be a duty towards shareholders to maximize profits. And if there was, we should rally against it, because it’s not beneficial to customers and not healthy for society. Profits should be a means to an end, not the end itself.
Score: 10 Votes (Like | Disagree)
contacos Avatar
14 months ago
EU like: excuse me!
Score: 7 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
14 months ago
Any problems, he goes to Paulie. Trouble with the bill? He can go to Paulie. Trouble with the cops, deliveries, Tommy, he can call Paulie. But now the guy's gotta come up with Paulie's money every week, no matter what
Score: 6 Votes (Like | Disagree)
ThunderSkunk Avatar
14 months ago
Last time I looked you could subscribe to every podcast on earth, bc that’s how podcasts work. Someone over there keeps making a continual effort to break up the beautiful simplicity of what podcasts fundamentally are & complicate it with groups, channels, stations, the inexplicable listen now/browse/library/search redundancy & Microsoft-bad screen wasting ui designs with minimized controls that take more and stupidly precise taps to operate, all still running on a backend that still can’t remember to keep your downloads current over Wi-Fi until it’s too late and you’re in the car & open the app trying to listen to something. And it still isn’t integrated into the home screen resume playback control.

Twenty years ago podcasts were a single simple ui screen in iTunes that showed you everything you needed to know and gave you clear accessible playback controls all in a single efficient layout. Apple should familiarize themselves with what a nice job they used to do.
Score: 6 Votes (Like | Disagree)