Google to Delete Chrome Incognito Browsing Data to Settle Lawsuit

Google has agreed to delete data that was collected from customers who used the Chrome browser's Incognito mode, settling a class action lawsuit that started in 2020, reports The Wall Street Journal.

Chrome Feature 22
The lawsuit claimed that Google misled users about the data collected while in Incognito or private browsing mode, tracking their website usage without their knowledge. Google was keeping data that included websites viewed, but the Incognito tab did not make this clear.

Browsing in Incognito mode said that browsing was "private" and that people won't see browsing activity, and while it was stated that websites could still collect data, the warning said nothing about Google's data collection. Google updated the wording of Incognito mode in January 2024 to clarify that Google collects the same data in Incognito mode and standard browsing mode.

Google plans to destroy "billions of data points" that were improperly collected, in addition to updating the wording in Incognito mode and disabling third-party cookies by default when using the feature (Google plans to get rid of cookies entirely later this year). The settlement does not include damages for Chrome users, but individuals do have the option to file their own lawsuits.

A Google spokesperson told The Wall Street Journal that Google does not have an issue with deleting "old technical data" that was not associated with individuals or used for personalization. The agreement still needs final approval from the judge overseeing the case.

Google is wrapping up several smaller lawsuits as it faces off with the U.S. Department of Justice over its search and ad businesses. Google has been accused of making preferential deals that have harmed the search industry and of having too much control over advertising tools. The search battle has been ongoing since last September, while the ad lawsuit will proceed in September 2024.

Tag: Chrome

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
iOS 26 Home Feature

Apple Gives Final Warning to Home App Users

Tuesday February 3, 2026 8:55 am PST by
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching. In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
maxresdefault

M5 Pro and M5 Max MacBook Pro Launch Imminent as Reseller Stock Dwindles

Tuesday February 3, 2026 12:12 pm PST by
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller. Subscribe to the MacRumors YouTube channel for more videos. The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...

Top Rated Comments

No5tromo Avatar
24 months ago
So Incognito was referring to how Google was collecting user data
Score: 48 Votes (Like | Disagree)
icanhazmac Avatar
24 months ago

Google updated the wording ('https://www.theverge.com/2024/1/16/24039883/google-incognito-mode-tracking-lawsuit-notice-change') of Incognito mode in January 2024 to clarify that Google collects the same data in Incognito mode and standard browsing mode.
Keep using Chrome fools.

A Google spokesperson told The Wall Street Journal that Google does not have an issue with deleting "old technical data" that was not associated with individuals or used for personalization.

"old technical data" is Google speak for "already been sold".

Google should be fined the exact amount of made on the sale of any of this data or more.



Attachment Image
Score: 30 Votes (Like | Disagree)
Lounge vibes 05 Avatar
24 months ago
It’s not that I think Apple wouldn’t be doing the same thing if they could, because I’m sure they absolutely would.
But here’s the difference.
If Apple were caught doing something similar to this, it would be reputation destroying. It would lead to months of press and thousands upon thousands of videos, it would be a PR nightmare.
This thread would be 10 pages long in a half hour if Apple were caught doing this.

For Google or Meta? Just another day.
Score: 26 Votes (Like | Disagree)
Moriakum Avatar
24 months ago

I would rather be a fool than use Safari.
What´s the problem with Safari?
Score: 23 Votes (Like | Disagree)
t0rqx Avatar
24 months ago
Next year: Old Incognito deleted data found on old back-up server. Google says technical issue. Promise to delete.
Score: 21 Votes (Like | Disagree)
breather Avatar
24 months ago
Out of Googles total earnings, ads bring in most of it. It’s in the high 90s percentage wise.
How could you ever trust a company whose whole business idea is to collect your data and use it to sell ads?
Score: 17 Votes (Like | Disagree)