Apple Faces Trademark Battle to Use 'Vision Pro' Name in China

Apple may be forced to change the name of its new mixed reality headset in China unless it can come to an agreement with Huawei, which already owns the "Vision Pro" trademark in the country.

Apple Vision Pro at Steve Jobs Theater
Originally spotted by MyDrivers, the trademark was originally granted to Huawei on May 16, 2019, and gives the company exclusive rights to its use in China from November 28, 2021 to November 27, 2031.

Huawei actively uses the trademark in China, and offers a number of products under the Vision name, including smart TVs and smart glasses. If Apple intends to sell its headset in China and call it Vision Pro, it may have to enter into negotiations with Huawei to release the trademark for a price.

It would not be the first time Apple has had to pay a Chinese company to use a product name. Apple in 2012 paid Proview Technology $60 million for the rights to the "iPad" trademark in China. The payment followed several court cases in which Apple unsuccessfully argued that it had already acquired the rights for the name as part of a deal with Proview's Taiwanese arm.

vision pro trademark china huawei

Huawei "Vision Pro" trademark documents (Source: MyDrivers)

Apple has said it plans to launch the Vision Pro headset in the United States early next year, with the product set to become available in "more countries" later in 2024.

Related Roundup: Apple Vision Pro
Tag: China
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

ColBatGuano Avatar
14 months ago
Perhaps they could market them as the Pision Vro head set in China.
Score: 27 Votes (Like | Disagree)
gpat Avatar
14 months ago
It's kinda absurd that Apple didn't check on this beforehand.
Score: 22 Votes (Like | Disagree)
Zest28 Avatar
14 months ago

Huawei? They are the biggest Apple fans:

If you are a fan of someone, will you let him borrow your wife / girlfriend?
Score: 9 Votes (Like | Disagree)
senttoschool Avatar
14 months ago

If you are a fan of someone, will you let him borrow your wife / girlfriend?
Yes. Only if they let me watch.

It's kinda absurd that Apple didn't check on this beforehand.
Why? They will negotiate a fair price and if Huawei doesn’t take it then they will simply launch with a different name in China.

From WWDC sessions, it seems like Vision Pro name was kept secret or changed very late. Some engineers who worked on it were mentioning xrOS in videos.
Score: 8 Votes (Like | Disagree)
pp_amorim Avatar
14 months ago

Vision is a regular word that can't be trademarked, Apple Vision Pro should not be a problem, but it is China.
We are talking like China respects trademarks.
Score: 8 Votes (Like | Disagree)
IsaacM Avatar
14 months ago
The irony. China literally has knockoffs of everything and gets away with it.
Score: 8 Votes (Like | Disagree)