Apple may be forced to change the name of its new mixed reality headset in China unless it can come to an agreement with Huawei, which already owns the "Vision Pro" trademark in the country.
Originally spotted by MyDrivers, the trademark was originally granted to Huawei on May 16, 2019, and gives the company exclusive rights to its use in China from November 28, 2021 to November 27, 2031.
Huawei actively uses the trademark in China, and offers a number of products under the Vision name, including smart TVs and smart glasses. If Apple intends to sell its headset in China and call it Vision Pro, it may have to enter into negotiations with Huawei to release the trademark for a price.
It would not be the first time Apple has had to pay a Chinese company to use a product name. Apple in 2012 paid Proview Technology $60 million for the rights to the "iPad" trademark in China. The payment followed several court cases in which Apple unsuccessfully argued that it had already acquired the rights for the name as part of a deal with Proview's Taiwanese arm.
Apple has said it plans to launch the Vision Pro headset in the United States early next year, with the product set to become available in "more countries" later in 2024.
Recent layoffs of Apple employees working on the Vision Pro were broader than previously thought, Bloomberg's Mark Gurman reports.
Last month, Gurman said that Apple cut around 100 jobs from the Vision Products Group, with those cuts centered on the headset's gaming and immersive video teams. Gurman now says the layoffs also reached Vision Pro staff across the rest of the company, including ...
Tuesday September 8, 2026 4:46 am PDT by Tim Hardwick
Apple's foldable "iPhone Ultra" may launch in mainland China later than in some other markets, according to an oft-reliable Chinese leaker.
Posting on the Weibo social media platform, Instant Digital said that Apple has a limited initial inventory for its first foldable device, and the rollout could be shaped by regional allocation.
The claim follows a recent report out of Japan...
Wednesday September 9, 2026 12:06 pm PDT by Juli Clover
Apple today seeded the release candidate versions of watchOS 27, visionOS 27, and tvOS 27 to developers and public beta testers. The release candidates are the final versions of the updates that will be seeded to the public as long as no final bugs are found during this last round of testing.
The updates can be installed through the Software Update section in the Settings app on each...
If you are a fan of someone, will you let him borrow your wife / girlfriend?
Yes. Only if they let me watch.
It's kinda absurd that Apple didn't check on this beforehand.
Why? They will negotiate a fair price and if Huawei doesn’t take it then they will simply launch with a different name in China.
From WWDC sessions, it seems like Vision Pro name was kept secret or changed very late. Some engineers who worked on it were mentioning xrOS in videos.
