Apple may be forced to change the name of its new mixed reality headset in China unless it can come to an agreement with Huawei, which already owns the "Vision Pro" trademark in the country.
Originally spotted by MyDrivers, the trademark was originally granted to Huawei on May 16, 2019, and gives the company exclusive rights to its use in China from November 28, 2021 to November 27, 2031.
Huawei actively uses the trademark in China, and offers a number of products under the Vision name, including smart TVs and smart glasses. If Apple intends to sell its headset in China and call it Vision Pro, it may have to enter into negotiations with Huawei to release the trademark for a price.
It would not be the first time Apple has had to pay a Chinese company to use a product name. Apple in 2012 paid Proview Technology $60 million for the rights to the "iPad" trademark in China. The payment followed several court cases in which Apple unsuccessfully argued that it had already acquired the rights for the name as part of a deal with Proview's Taiwanese arm.
Apple has said it plans to launch the Vision Pro headset in the United States early next year, with the product set to become available in "more countries" later in 2024.
Wednesday October 14, 2026 1:24 pm PDT by Juli Clover
Apple plans to bring Apple Intelligence to China in iOS 27.3 after two years of regulatory delays, reports Bloomberg. The launch will include basic Apple Intelligence features for things like photo editing, but Siri AI won't be available. Image Playground and the newer version of Genmoji will be missing, plus text generation tools will be limited.
The South China Morning Post today reported...
Tuesday October 13, 2026 5:26 am PDT by Joe Rossignol
Apple on Monday announced Remnants, an immersive horror film that will be released exclusively on the Vision Pro on Friday, October 16.
The film will be in the Apple Immersive Video format, meaning it will be a 3D video recorded in 8K resolution with a 180-degree field of view and Spatial Audio.
Apple shared a short video of people reacting to the film while wearing the Vision Pro....
Monday October 5, 2026 11:20 am PDT by Juli Clover
Alongside new betas of iOS 27.2, iPadOS 27.2, and macOS Golden Gate 27.2, Apple has released the third betas of watchOS 27.2, tvOS 27.2, and visionOS 27.2. The betas come two weeks after Apple released the second betas.
Registered developers can download the betas through the Settings app on each device.
With iOS 27.2 and watchOS 27.2, Apple is testing the new Health app that it showed...
If you are a fan of someone, will you let him borrow your wife / girlfriend?
Yes. Only if they let me watch.
It's kinda absurd that Apple didn't check on this beforehand.
Why? They will negotiate a fair price and if Huawei doesn’t take it then they will simply launch with a different name in China.
From WWDC sessions, it seems like Vision Pro name was kept secret or changed very late. Some engineers who worked on it were mentioning xrOS in videos.
