iPhone 15 Sales in China Increasingly Dependent on Promotions

Apple resellers in China are offering discounts on iPhone 15 models by as much as $180, indicating an unusually lengthy drop in demand, reports Bloomberg.

iphone 15 pro box
According to the media outlet, Alibaba's Tmall is trying to drive sales of the premium handsets by offering them at less than the roughly $120 discount Apple offered around the same time last year.

The discounts follow Apple's own rare price reductions on its website ahead of the Lunar New Year holiday in February. Apple has since returned to selling its ‌iPhone 15‌ lineup at original prices.

The promotions indicate Apple's latest iPhone generation is struggling to achieve the same popularity of previous models in China. Apple sales in China dropped 13% to $20.8 billion in the quarter ended December, falling short of the $23.5 billion predicted by analysts.

Strong interest in Android phones with generative AI features are believed to be fueling the trend, which is expected to deepen throughout 2024. "The pressure was mainly coming from other Android vendors as we saw Apple decline by around 10% year-on-year in the month while Huawei grew triple-digits over the same period, IDC analyst Will Wong told Bloomberg.

Apple's next major software update,‌ ‌iOS 18, is expected to include a slew of new AI features, while some AI capabilities are rumored to be exclusive to upcoming iPhone 16 models. But it's unclear how game-changing the features will prove to be, and whether they will arrive in time to revive the slump in ‌iPhone‌ sales.

Tag: China

Top Rated Comments

coffeemilktea Avatar
7 weeks ago
Poor Tim Cook, he spends so much time and effort trying to appease the Chinese government ('https://forums.macrumors.com/threads/apple-likely-adopting-rcs-messaging-standard-to-comply-with-chinese-law.2419937/'), only for the iPhone to not do as well in China. ? He might have to do something really wild and extreme soon, like, you know... actually giving the iPhone enough genuinely interesting features that it can compete with Chinese smartphones.

...nah, that's crazy talk. ?
Score: 24 Votes (Like | Disagree)
kiranmk2 Avatar
7 weeks ago
After all the moaning about Apple phoning it in for the last few years of iPhone updates, this is likely going to show that the best way to effect change is to hit Apple in the wallet by not buying new, barely upgraded devices.
Score: 21 Votes (Like | Disagree)
Infodataset Avatar
7 weeks ago
Dont worry for sales because new Siri Subscription is incoming ?
Score: 17 Votes (Like | Disagree)
desslr Avatar
7 weeks ago
Sorry but I don’t think it is accurate to say AI has fuelled the Android boom at Apple’s expense. That is poor analysis.

The globe is going through a cost of living crisis, Chinese regulators are clamping down on Apple… and the hardware is barely changed from last year.
Score: 17 Votes (Like | Disagree)
brofkand Avatar
7 weeks ago
Sounds like people just don't want to pay the prices Apple is asking for their warmed over releases anymore. Time for some actual innovation, or some price cuts.
Score: 13 Votes (Like | Disagree)
dbwie Avatar
7 weeks ago
With the rise of nationalism more generally, I am also wondering if this has nothing to do with Apple, and more about Chinese consumers buying their own brands. Sorry, RE: politics but it could be a factor.
Score: 9 Votes (Like | Disagree)

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