Apple's New Sports App for iPhone Focused on Simplicity, Says Eddy Cue

Apple today released a new sports app for the iPhone that shows scores, stats, standings, upcoming games, betting odds, and more for a variety of leagues, such as the MLB, MLS, NBA, NHL, Premier League, and the NFL when its next season begins. For ongoing games, the app also displays real-time play-by-play information.

Apple Sports App Preview Feature
The app has a very basic interface with scoreboards, which you can personalize by following your favorite teams and leagues. Apple's services chief and noted sports enthusiast Eddy Cue said this simple design is intentional.

"We created Apple Sports to give sports fans what they want — an app that delivers incredibly fast access to scores and stats," said Cue, in Apple's press release announcing the app. "Apple Sports is available for free in the App Store, and makes it easy for users to stay up to date with their favorite teams and leagues."

Cue elaborated in an interview with Fast Company's Harry McCracken.

"We're not trying to have you spend 30 minutes on the app," said Cue. "You can spend five seconds to go look at the score, or you might spend 30 seconds, or you might spend three minutes going play-by-play because it's the end of the game. It's all about that. It's getting you in, giving you what you need, and doing it really quickly."


The Apple Sports app does not yet support Live Activities for viewing scores at a glance on the Lock Screen, or in the Dynamic Island on newer iPhones, but the Apple TV app offers this functionality for select leagues.

It remains to be seen how much the app will evolve in the future. Apple has pushed into live sports streaming over the past few years, including MLS Season Pass and MLB's Friday Night Baseball, and it is easy to envision the app becoming the ultimate hub for sports-related content. But for now, at least, Apple wants to keep things simple.

Apple Sports is available for free on the App Store in the U.S., the U.K., and Canada.

Popular Stories

iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iOS 26

iOS 26.0.1 Coming Soon, Likely With iPhone Air and iPhone 17 Pro Fix

Thursday September 18, 2025 9:17 am PDT by
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions. The update will have a build number of 23A350, or similar, the account said. It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...

Top Rated Comments

jonnyb098 Avatar
21 months ago
It’s so simple it doesn’t have any widgets or watch app or iPad app or half of the sports people care about.

Apple released a summer intern school project. Congrats!
Score: 24 Votes (Like | Disagree)
tomtad Avatar
21 months ago
Everything this guy touches is a disaster
Score: 16 Votes (Like | Disagree)
profwafflez Avatar
21 months ago
Missing a lot of teams and leagues at the moment...
Score: 12 Votes (Like | Disagree)
mrboro Avatar
21 months ago
Far too focussed on American sports at the moment. For the British market it needs to cover more football leagues together with big sports like cricket and rugby….. They weren’t lying when they called it ‘simple’.
Score: 11 Votes (Like | Disagree)
jonnyb098 Avatar
21 months ago

Step 1: make a new sports tracking app
Step 2: include all the major european football leagues
Step 3: don't bother releasing it in Europe
?
Step 4: release it in America without including motor sports or NFL
Score: 10 Votes (Like | Disagree)
fw85 Avatar
21 months ago
Step 1: make a new sports tracking app
Step 2: include all the major european football leagues
Step 3: don't bother releasing it in Europe
?
Score: 9 Votes (Like | Disagree)